AdYogi

Optimization on Funnel Metrices 11

• ROAS Analyser
• What measures can I take to reduce the CPM?
• How can I improve my Clickthrough rate?
• How do I improve my Landing Page View vs Link Click metric?
• How do I increase the Cart Rate?

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Optimization on Ad Level 26

• How often should the ads be updated?
• Benefits of creating new Ads
• How much time does it take for an ad to reflect on FB after creating it on platform?
• How many times we should update Story ads?
• How much time should be given to ads to perform?

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Optimization on Campaign Level 5

• Campaign Structure of Facebook Campaigns
• Best practices to follow while setting up initial campaigns
• Dynamic Re-targeting Non performance Checklist
• Guidelines to start View Content Optimised Campaigns
• Bid Strategy on Facebook

Google Optimization 13

• How to avoid Product Disapproval on Google?
• Why is Dynamic Search preferable to NonBrand Search?
• Benefits of adding product description to your website?
• Why is it important to update creatives running in Google ads?
• Solutions for Google Merchant Center suspension

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Best Practices 22

• Best practices to tackle Corona impact!
• Checklist of Do's and Dont's on the product page
• Best practices for promoting discounts, offers and schemes in ads
• Best Practices for Global expansion
• Best Practices to bring down RTO

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