This allows us to run ads on Instagram through the brand's Instagram profile and create new audiences. Following are the steps to link the accounts-
- Go to the concerned Facebook Page.
- Click Settings in the top-right of the Page.
- Click Instagram Ads.
- To add an existing Instagram account to the Page, click Add an Account.
- Enter the Instagram account's Username and Password, and click Confirm.
Note: the person linking the page should have admin access to the page.