Enhanced E-commerce(EEC) is a Google Analytics plug-in, which gives us the opportunity to get better insights in the shopping behavior of our users.
Below are the steps to configure enhanced e-commerce for Shopify:
- Go to your Shopify Store.
- Go to online store>Preferences.
- Enter Tracking Code in Google Analytics account and then click on save.
- Click tick the checkbox below the tracking code and click on save.
- Go to Google Analytics and click on Admin on the bottom left window.
- Click on e-commerce settings, and switch enable ecommerce toggle on.
- Click Save.
(Images attached below for your reference)
Below are the steps to Enable enhanced e-commerce:
Go to Your Google Analytics account:
- Click on Admin.
- In the view menu, click E-commerce setting.
- Click the Enable Enhanced E-commerce Reporting toggle to turn it from OFF to ON.
- Click Save.
(Images attached below for your reference)
How to get the Tracking code:
- Go to Admin in Google Analytics.
- Go to the property settings.
- Then click on Tracking Info
- Copy this tracking code and paste it in Shopify.
Implementation for Non-Shopify Clients
This is done mostly via the data layer. The data layer has to be implemented on the website using the steps mentioned in https://developers.google.com/analytics/devguides/collection/ua/gtm/enhanced-ecommerce#cart
When the data layer has been updated, the GA configuration will be done through GTM. Kindly inform your Account manager/Adyogi POC to help with the same, set up spocs will be able to help out with that.
