Given below are the Frequently Asked Questions in relation to the re-targeting app. Select a question to read the answer. 


1. What is remarketing? Where will my ads be shown?

With retargeting for dynamic ads, you can remind people about the products they've browsed on your website but didn't purchase. When you retarget people with dynamic ads, people automatically see the products or similar products to what they saw previously. These are people who have either viewed a product (product detail page) on the website or added a product to their cart but did not complete the purchase.

The Ads will be displayed on Facebook (including messenger), Instagram and Audience Network.


2. What kind of campaigns will run? 

We will be running dynamic retargeting campaigns. With retargeting for dynamic ads, you can remind people about the products they've browsed on your website but didn't purchase. When you retarget people with dynamic ads, people automatically see the products or similar products to what they saw previously.

We will not be acquiring any new users via these campaigns but we'll be showing relevant products to the existing people who have visited the website but not purchased.  


3. What should be the budget for my campaigns? 

The budget of your campaigns should be 20% of your current prospect campaigns if you are running prospect campaigns. If no prospect campaigns are running, the budget would depend on the organic traffic of the website.

4. How is the catalog updated?

The Facebook Catalogue is updated by puling the products directly from your Shopify Website. Any updates that happen on the Shopify website would become effective within an hour.

5. Can I exclude some products from the catalog?

Yes, it is possible to exclude some products but currently, it is not possible to exclude products from the app directly. But, you can reach out to our team at remarketing@adyogi.in or drop us a message on the chatbox and they'll be able to help you out with this. 

6. When will I start seeing results for my campaigns?

It would take at least 1 week for the campaigns to start delivering results. This is the time period taken by a campaign to complete it's learning process.

7. How long does it take for the campaigns to start spending?

Once the campaigns and ads are created, they should start spending within 24 hours.

8. What kind of creatives are used in these ads?

Dynamic Creatives are used in these ads. These are catalog-linked ads, this means that product information (Price, image, name) is fetched directly from the Facebook Catalogue at the time of showing an impression. We need to input an engaging Primary Text along with this information for the ad to have a full impact.

9. What is my current targeting for Ads?

We split the audiences into smaller parts based on the recency of their latest interaction. A combination of the following ad sets is usually targeted.

  • People who have viewed or added to cart but not purchased a product in the last 1 day.
  • People who have viewed or added to cart but not purchased a product in the last 7 days.
  • People who have viewed or added to cart but not purchased a product in the last 30 days.
  • People who have added a product to the cart but not purchased in the last 30 days.

10. What will my ad look like?

Given below are the sample ad previews for some common placements like-


a. Facebook Mobile/Feed



b. Instagram Feed



11. How do I add overlays to the Ads?


Yes, it is possible to exclude some products but currently, it is not possible to exclude products from the app directly. But, you can reach out to our team at remarketing@adyogi.in or drop us a message on the chatbox and they'll be able to help you with this.  


12. How do I scale the budget in the re-marketing campaigns?


There are several parameters that you can consider while increasing the budget in these campaigns-

1. Recommend remarketing campaigns on an adset level budget optimization considering frequent budget changes on the adset level based on the audience size & frequency
2. Your dynamic campaign ROAS should be more than 150% of your prospect ROAS
3. You can increase budgets if the campaign frequency is less. Recommended frequency up to 3 in the last 7 days for low AOV products and up to 5 in the last 7 days for the high AOV products, considering that the conversion cycle is longer for the high AOV products. 
4. You can also give us the intimation about the benchmark ROAS and immediate scale-up budget once the ROAS met. So that we optimize the campaigns at the right time with better efficiency and results. 

13. Can I exclude some products from the catalog?


Yes, products from the catalog can be excluded, but this is an exclusive feature provided by Adyogi. We recommend you to share the products that you wish to exclude to Adyogi team mail support@adyogi.com.


Note: Data of all the out of stock products are automatically pulled from Shopify and those products will get auto excluded from the remarketing ads.