Dynamic Retargeting
With retargeting for dynamic ads, you can remind people about the products they've browsed on your website but didn't purchase. When you retarget people with dynamic ads, people automatically see the products or similar products to what they saw previously. These are people who have either viewed a product (product detail page) on the website or added a product to their cart but did not complete the purchase.
The Ads will be displayed on Facebook (including messenger), Instagram and Audience Network.