Smart/ Catalog linked ads are ads that are pulled from the product catalog and are linked to specific product sets. The catalog is refreshed on a daily basis which filters products according to their status (In-stock and Out of stock) and relevant products picked based on product wise performance and user response.
There are three categories of Catalog linked smart ads:
1. Auto smart (AdYogi Categories) - These ad categories are customized by AdYogi.
2. Category Smart ads - Ads which are linked to a particular category picked directly from the website
3. Custom Categories - These are product sets created manually on Facebook
Types of Auto Smart ads:
|Auto Smart Ads||Types||Description|
|All Products||These are selected products from all products category based on traction on the website (No. of Sales or No. of Add to carts)|
|Discounted||Product set contains all discounted products on the website|
|High Value||Top 10% of the products with a minimum set of 20 products on the website|
|Most Viewed||Consists of top 10% of the products with a minimum set of 20 products basis no. of views received for the product in the last 7 days|
|Top Selling||Top 10% of the products with a minimum set of 20 products basis No. of Sales or No. of Add Tocarts in the last 30 days |
|New Arrivals||Most recently added products to the website in the last 30 days|
|Top Categories||Top 2 products corresponding to the top 15 categories basis number of views for these products|
|Selected Products||Top 80% of Most viewed products.|
|Website Categories/ Category Smart Ads|
These are product sets that are linked to different categories present on the website.
Example - Dresses, Pants, Shirts etc. Category ads are helpful if there is a specific category that is top-selling for the brand.
|Custom Categories |
These are product sets that can be created with customized specifications directly on Facebook.
Example - Kids Shirts (2-4 years), Kids Shirts (5-7 years)
|Overlays/ Frames||This feature will help you to add overlays to catalog linked ads. There are different types of overlays like Price, Brand, Image and Frames. |
The use of Overlays or Strikethroughs is a good way to highlight Brand, discounted products. Whereas, frames can be used to give your ads a festive touch during any festival season.