Smart/ Catalog linked ads are ads that are pulled from the product catalog and are linked to specific product sets. The catalog is refreshed on a daily basis which filters products according to their status (In-stock and Out of stock) and relevant products picked based on product-wise performance and user response.
There are four categories of Catalog linked smart ads:
1. Auto smart (AdYogi (Pre-defined) Categories) - These ad categories are customized by AdYogi.
2. Website Category Smart ads - Ads that are linked to a particular category picked directly from the website
3. Imported Categories - These are product sets created manually on Facebook
4. My Category - Handpick from a list of products to create your own categories.
Types of Auto Smart ads:
|Auto Smart Ads||Types||Description|
|All Products||These are selected products from all products category based on traction on the website (No. of Sales or No. of Add to carts)|
|Discounted||The product set contains all discounted products on the website|
|High Value||Top 10% of the products with a minimum set of 20 products on the website|
|Most Viewed||Consists of top 10% of the products with a minimum set of 20 products basis no. of views received for the product in the last 7 days|
|Top Selling||Top 10% of the products with a minimum set of 20 products basis No. of Sales or No. of Add Tocarts in the last 30 days |
|New Arrivals||Most recently added products to the website in the last 30 days|
|Top Categories||Top 2 products corresponding to the top 15 categories basis number of views for these products|
|Selected Products||Top 80% of Most viewed products.|
|Website Categories/ Category Smart Ads|
These are product sets that are linked to different categories present on the website.
Example - Dresses, Pants, Shirts, etc. Category ads are helpful if there is a specific category that is top-selling for the brand.
|Imported Categories |
These are product sets that can be created with customized specifications directly on Facebook.
Example - Kids Shirts (2-4 years), Kids Shirts (5-7 years)
|My Category||Through this, you can handpick products from your catalog to create your own category/product set that you want to advertise.|
|Overlays/ Frames||This feature will help you to add overlays to catalog linked ads. There are different types of overlays like Price, Brand, Image, and Frames. |
The use of Overlays or Strikethroughs is a good way to highlight Brand, discounted products. Whereas, frames can be used to give your ads a festive touch during any festival season.
How to Create Smart Ads?:
1. Go to AdYogi Dashboard > Click on Universal Create Button
2. Click on Ad > Facebook Smart Ad:
3. Next, choose the desired Product Category & Product Set based on the descriptions given in this article above.
4. After that, choose the Carousel Type. (We recommend choosing Carousel with Overlay).
5. Next, select the Overlays, as per your convenience.
6. Enter Ad-texts, Descriptions, Ad name (for your reference), Tag name (for your reference).
7. Click on ''Create my Ad''.