This is the average order value for your website. 

Formula: Revenue/No. of Orders

How can I increase my AOV?

If your AOV is low you can consider the following steps than can help in improving the AOV:

  1. Create combos (2 pack or 3 pack) of you low value products. 
  2. Exclude lower value products from your ads. Click here for the steps to do the same. 
  3. Run a catalog smart ad of High Value Products.
  4. Bundling of products - If you have a few products that work well as a bundle as well we should create a combo. For example - a combo of bowls, plates, spoons etc. to create a dinner set combo of a higher price.