Definition
This is the average order value for your website.
Formula: Revenue/No. of Orders
How can I increase my AOV?
If your AOV is low you can consider the following steps than can help in improving the AOV:
- Create combos (2 pack or 3 pack) of you low value products.
- Exclude lower value products from your ads. Click here for the steps to do the same.
- Run a catalog smart ad of High Value Products.
- Bundling of products - If you have a few products that work well as a bundle as well we should create a combo. For example - a combo of bowls, plates, spoons etc. to create a dinner set combo of a higher price.
