Why Youtube Video ads?

Video ads are an exciting way to reach and engage your audience on YouTube and across the web. Video campaigns show video ads on YouTube and across the Google Display Network, which is a network of over two million websites and apps that show Google’s ads on their platforms.


Why YouTube?

YouTube offers an ad format that is specifically designed to drive people to site. It helps drive conversions by adding prominent CTAs (calls-to-action) and headline text overlays to the video ads.

Types of video formats we do on YouTube-

In-stream Skippable vidoes

Type of Videos-

1. Single Product

2. Multi-Product

3. Testimonial

4. Informative Video

Priority should always be given to serving Single Product Videos. To select that one particular product for your Video Ad, look at the list of your top-selling products and pick out the best one which also has a higher price than the rest.

Sample Videos 

Top Single Product Videos:

1. Amrutam - Single Product Video for Amrutam which is into beauty and health segment gave an uplift in click-through rate and view rate which helped in increasing the overall conversion rate.

2. Shri and Sam- Single Product Video creative for Shri and Sam gave a ROAS of 4X 

3. Akiva

Multi-product videos- 

1. Kushal's Fashion Jewellery-  Multi-Product video for Kushal's Fashion Jewellery helped in showcasing several top-selling products through a single video while highlighting it's Annual Sale Offer which helped in better sales with higher conversions. 

Testimonial Videos-

1. Nua- Nua through a testimonial video successfully established a connection with the audience by highlighting how their product solved the pain points of their customers.

Informative Videos-

1. Tanvi Herbals-

Video ads are very successful when we keep the customer informed about the product and then use it through our Ad. 

For products like medicines, tonics and syrups, etc it is highly recommended to make a video which informs a consumer why they should buy it, what are the problems which the product solves.