Requirements for the YouTube Ads:

Responsive video Ads - show in multiple formats, such as skippable in-stream and video discovery.

Responsive Video Ads

Video Requirements 

  • Must be uploaded on YouTube channel (Video URL to be shared, shortened URL not allowed)
  • Must allow embedding
  • Must be public or unlisted
  • True streaming is not allowed

Length Of a Video

  • Minimum - 15 seconds (Recommended)
  • Maximum - Up to 3 minutes (skippable ads)


Up to 15 Characters

Long Headline

Up to 90 Characters


Up to 70 Characters

Call-to-Action Text

Up to 10 Characters                        


Examples of Industry-wise YouTube Video:


YouTube Video URLs

Men’s Apparel

(Rare Rabbit)

Women’s Apparel


Women’s Ethnic Wear


Health & Wellness

(Nua Woman)

 Video Ads Specification:


H.264 (MP4) video file type must be included for each video creative (other formats such as WebM can be included but may not be used)

Aspect Ratio and Bitrate

720p or below is required, the optional inclusion of 1080p is recommended - either 16:9 or 4:3 aspect ratios are acceptable. (Examples of each are 16:9 - 854x480; 1280x720; 1920x1080 and 4:3 - 480x360; 720x540; 960x720)

Audio Format

MP3 or AAC preferred

Frames per second

Up to 30fps

Maximum file size

10 MB

Refer to the link for the Google Ads Policies and Requirements. These requirements apply to in-stream ads, video discovery ads, non-skippable in-stream ads, and bumper ads. -

Refer to the article for creating YouTube Ads on Adyogi- Steps to Create YouTube & Discovery Ads from Adyogi