Requirements for the YouTube Ads:
Responsive video Ads - show in multiple formats, such as skippable in-stream and video discovery.
Responsive Video Ads
Video Requirements |
|
Length Of a Video |
|
Headline | Up to 15 Characters |
Long Headline | Up to 90 Characters |
Description | Up to 70 Characters |
Call-to-Action Text | Up to 10 Characters |
Examples of Industry-wise YouTube Video:
Industry | YouTube Video URLs |
Men’s Apparel (Rare Rabbit) | |
Women’s Apparel (Rareism) | |
Women’s Ethnic Wear (Swtantra) | |
Health & Wellness (Nua Woman) |
Video Ads Specification:
Format | H.264 (MP4) video file type must be included for each video creative (other formats such as WebM can be included but may not be used) |
Aspect Ratio and Bitrate | 720p or below is required, the optional inclusion of 1080p is recommended - either 16:9 or 4:3 aspect ratios are acceptable. (Examples of each are 16:9 - 854x480; 1280x720; 1920x1080 and 4:3 - 480x360; 720x540; 960x720) |
Audio Format | MP3 or AAC preferred |
Frames per second | Up to 30fps |
Maximum file size | 10 MB |
Refer to the link for the Google Ads Policies and Requirements. These requirements apply to in-stream ads, video discovery ads, non-skippable in-stream ads, and bumper ads. - https://support.google.com/adspolicy/answer/2679940
Refer to the article for creating YouTube Ads on Adyogi- Steps to Create YouTube & Discovery Ads from Adyogi