Below table mentions the differential points between Custom, Smart and Dynamic ads:
Custom Ads | Smart Ads | Dynamic Ads |
For these ads, we upload images creative from our end. These could be fancy images taken during photoshoots or graphics created by a designer. | Smart ads pick images directly from the Facebook Catalog. There is no scope for uploading our own images. | Dynamic ads pick images directly from the Facebook Catalog. There is no scope for uploading our own images. |
These can be used for conversions campaigns only. | These ads can be used in both conversions and catalog sales campaigns. | These ads can be used in catalog sales campaigns only. |
The ads will only show products/images selected by us. | The ads will pick the best product out of the product set to be shown to a particular user. | The ads will show the user the exact product that they had previously visited on the website. |
We can apply brand/sale /festive overlays and price overlays to these ads. | We can apply brand/sale/festive overlays, price overlays, and frames to these ads. | We can apply brand/sale/festive overlays, price overlays, and frames to these ads. |
There are multiple formats available – Carousel, Video, Slideshow, Newsfeed, Collection ads, and Story. | The available formats are limited to Carousel, Single image and collection ads. | The available formats are limited to Carousel, Single image and collection ads. |
The products need to be manually changed in the ad in order to update it. | The products are updated automatically every 24 hours on the basis of availability. | Out of stock products are automatically removed from these ads. |
In a carousel image upto 10 cards can be added. | It displays up to 30 products in a carousel. | It displays up to 30 products in a carousel. |
We can land each card on a specific category page or even home page. | All cards land directly on product pages. Click here to learn more about catalog inked ads | All cards land directly on product pages. |
Click here to know how to create ads on AdYogi Platform