Below table mentions the differential points between Custom, Smart and Dynamic ads:


Custom Ads

Smart Ads

Dynamic Ads

For these ads, we upload images creative from our end. These could be fancy images taken during photoshoots or graphics created by a designer.

Smart ads pick images directly from the Facebook Catalog. There is no scope for uploading our own images.

Dynamic ads pick images directly from the Facebook Catalog. There is no scope for uploading our own images.

These can be used for conversions campaigns only.

These ads can be used in both conversions and catalog sales campaigns.

These ads can be used in catalog sales campaigns only.

The ads will only show products/images selected by us.

The ads will pick the best product out of the product set to be shown to a particular user.

The ads will show the user the exact product that they had previously visited on the website.

We can apply brand/sale /festive overlays and price overlays to these ads.

We can apply brand/sale/festive overlays, price overlays, and frames to these ads.

We can apply brand/sale/festive overlays, price overlays, and frames to these ads.

There are multiple formats available – Carousel, Video, Slideshow, Newsfeed, Collection ads, and Story.

The available formats are limited to Carousel, Single image and collection ads.

The available formats are limited to Carousel, Single image and collection ads.

The products need to be manually changed in the ad in order to update it.

The products are updated automatically every 24 hours on the basis of availability.

Out of stock products are automatically removed from these ads.

In a carousel image upto 10 cards can be added.

It displays up to 30 products in a carousel.

It displays up to 30 products in a carousel.

We can land each card on a specific category page or even home page.

All cards land directly on product pages. Click here to learn more about catalog inked ads

All cards land directly on product pages.


Click here to know how to create ads on AdYogi Platform