What is Instagram Shopping?

Instagram Shopping gives your business an immersive storefront for people to explore your best products. With this, you can share featured products through your organic posts and Stories, or have people discover your products in Search & Explore.

When someone taps a product tag on your post or a product sticker in your story, they'll be taken to a product description page where they will see - 

1. An image of the product from your post
2. A description of the product
3. How much the product costs
4. A link that takes them directly to your website, where they can purchase the product

What are the Benefits of Instagram Shopping?

1. Easy Product Discoverability - Product discoverability becomes extremely easy for the users as they can click on the shoppable tags to explore the details and pricing of the products in real-time to make a purchase decision. 

2. Visual Marketing - With an Instagram shop, you can use visuals to create shoppable posts, and it can lead to increased conversions.

3. Simple & Quick - Instagram shop addresses a challenge by allowing users to buy the products quickly and simply with minimum clicks and time. This attracts more leads and conversion opportunities addressing the issue of cart abandonment. 

4. Increased Engagement & Sales - When Interested users click on the shoppable posts, they get all the details about products, with product details, descriptions, and other relevant products that increase the engagement. 

Here are examples of what a shopping post and story looks like on Instagram -

Click here to understand how you can set up Instagram Shopping.