Requirements and Specifications are as follows-

Image Ratio1.91:1 ratio, 1200 x 628 pixels
Short Headline25 characters
Long Headline and Description90 characters each
Final URLLanding page link + UTM
Brand Logo
Check details here
YouTube Video (Recommended)up to 30 seconds

A generic ad copy (Text+Image; a message that is applicable to all products in the catalog/or the website) is needed.

This is how the ad will appear:

Click here to know more about Googe Smart Shopping.

So, that makes one Ad copy (Image+Text)  which we require for Smart Shopping campaigns.

Example of Generic Image to be used in SSC Campaign:

> Example for Apparel Industry: 

> Example for Footwear Industry:

> Example for Home Decor Industry:

As you can see, these images are generic & brand specific. The images should be like this only. Refrain from uploading product images in the SSC campaign.


Requirements and Specifications are as follows-


Up to 30 Characters


Up to 90 Characters

Expanded Text Ads

9 Headlines and 6 Descriptions

Responsive Text Ads

6 Headlines and 4 Descriptions


Sitelink Extensions (Product Category)

Sitelink Text


Up to 25 Characters (At least 4 texts)


Up to 35 Characters (2 descriptions for each site link text)

Final URL

Specific Category Page

Callout Extensions 

Up to 25 Characters

Image ExtensionSquare (1x1)  [preferably brand Logo]
Landscape (1.91x1) 

Image Extension:  Image extensions are ad extensions that allow you to upload rich, relevant images to complement your existing text ads. Place the most important content in the center 80% of the image 

Aspect Ratio

Minimum Pixels

Recommended Pixels


Square (1*1)




Landscape (1.91*1)



Optional, but recommended

We need a total of four Ad copies (only text), one of which will be a responsive ad copy and the other three will be expanded ad copies. In short, we only need 15 Headlines (up to 30 characters) and 10 Descriptions (up to 90 characters) from you.
Please do not exceed the character limit. Also, Create Unique Ad copies. Do not repeat more headlines

As mentioned above, there are two types of search ads- 

Expanded text ads- Expanded text ads are a type of search ad, available through Google Ads. They appear in search results on Google, unlike display ads that show on sites within Google's advertising network. 

Responsive text ads- Responsive search ads allow us to create an ad that adapts to show more text—and more relevant messages—to your customers. We enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads will test different combinations and learn which combinations perform best. 

Sitelink Extensions - A site link extension shows additional links in your ad that take people to specific pages of your website. 


Call-out Extensions - A call-out extension shows additional text about popular or unique aspects of your business in your ad. You can use them to highlight promotional offers, such as “free delivery” or “24/7 customer support.”

Recommendations :

  1. Headlines - People are most likely to notice your headline text, so consider including words that people may have entered in their Google search and also your own brand name in one of the headlines. 

  2. Descriptions- Use the description fields to highlight details about your product or service. It’s a good idea to include a “call to action”—the action you want your customer to take.

  3. Highlight what makes you unique- 

  • Free shipping? Variety? Showcase the products, services, or offers that make you competitive.

  • Include promotions, and exclusives.

  • We strongly recommend adding a brand name in at least one of the headlines for each ad copy.

  • Ensure there are no extra spaces, Captalizated words, or unclear URLs.

Examples of Industry-wise Brand Search Ad Text: 


Search Ad Text (Headlines & Descriptions)


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