FOR GOOGLE SMART SHOPPING:

Requirements and Specifications are as follows-


Image Ratio1.91:1 ratio, 1200 x 628 pixels
Short Headline25 characters
Long Headline and Description90 characters each
Final URLLanding page link + UTM
Brand Logo
Check details here
YouTube Video (Recommended)up to 30 seconds


Note- We need a generic ad copy (Text+Image; a message that is applicable to all products in the catalog/or the website) 

This is how the ad will appear by using the above-mentioned dimensions-



Click here to know more about Googe Smart Shopping.

So, that makes one Ad copy (Image+Text)  which we require for Smart Shopping campaigns.


FOR BRAND SEARCH:

Requirements and Specifications are as follows-

Headlines

Up to 30 Characters

Descriptions

Up to 90 Characters

Expanded Text Ads

9 Headlines and 6 Descriptions

Responsive Text Ads

6 Headlines and 4 Descriptions

 

Sitelink Extensions (Product Category)

Sitelink Text

 

Up to 25 Characters (At least 4 texts)

Descriptions

Up to 35 Characters (2 descriptions for each site link text)

Final URL

Specific Category Page

Callout Extensions 

Up to 25 Characters

Image ExtensionSquare (1x1)  [preferably brand Logo]
Landscape (1.91x1) 


We need a total of four Ad copies (only text), one of which will be a responsive ad copy and the other three will be expanded ad copies. In short, we only need 15 Headlines (up to 30 characters) and 10 Descriptions (up to 90 characters) from you.
Please do not exceed the character limit. Also, Create Unique Ad copies. Do not repeat more headlines


As mentioned above, there are two types of search ads- 

Expanded text ads- Expanded text ads are a type of search ad, available through Google Ads. They appear in search results on Google, unlike display ads that show on sites within Google's advertising network. 


Responsive text ads- Responsive search ads allow us to create an ad that adapts to show more text—and more relevant messages—to your customers. We enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads will test different combinations and learn which combinations perform best. 

Sitelink Extensions - A site link extension shows additional links in your ad that take people to specific pages of your website. 

 

Call-out Extensions - A callout extension shows additional text about popular or unique aspects of your business in your ad. You can use them to highlight promotional offers, such as “free delivery” or “24/7 customer support.”


Image Extensions - Image extensions are ad extensions that allow you to upload rich, relevant images to complement your existing text ads. Place the most important content in the center 80% of the image 

Aspect RatioMinimum PixelsRecommended PixelsRequired
Square (1*1)300*3001200*1200Yes
Landscape (1.91*1)600*3141200*618Optional, but recommended


Recommendations

  1. Headlines - People are most likely to notice your headline text, so consider including words that people may have entered in their Google search and also your own brand name in one of the headlines. 

  2. Descriptions- Use the description fields to highlight details about your product or service. It’s a good idea to include a “call to action”—the action you want your customer to take.

  3. Highlight what makes you unique- 

  • Free shipping? Variety? Showcase the products, services, or offers that make you competitive.

  • Include promotions, and exclusives.

  • We strongly recommend adding a brand name in at least one of the headlines for each ad copy.

  • Ensure there are no extra spaces, Captalizated words, or unclear URLs.


Examples of Industry-wise Brand Search Ad Text: 

Industry

Search Ad Text (Headlines & Descriptions)

Apparel

(Rare Rabbit)

Headlines

Rare Rabbit Online Shopping

Pay Day Sale Up To 50% Off

Time for a Wardrobe Makeover

Descriptions

PayDay Sale - UpTo 50% Off, New Arrivals.New expression, textures, prints&soilds. Shop now

Your wardrobe atleast deserves a makeover Don’t miss out on our payday sale Offer till 7th

Health & Wellness

(Amrutam)

Headlines

Amrutam Ayurveda

100% Natural

Proudly Made in India

Descriptions

Products made with lot of Love and Authentic Ayurvedic, Herbal and Natural Ingredients.

Variety of Oils, Ayurvedic Malts, Sharbats, Capsules and more! Buy Now.

Jewelry

(Kushals Jwellery)

Headlines

Kushal's Fashion Jewellery

6000+ New Stylish Designs

Free Shipping in India

Descriptions

Exclusive Antique, Zircon, Kundan, Silver Jewellery. COD Available, Shop Now

Buy from a wide range of Necklaces, Earrings, Bangles, Pendants, Tikkas, Payals & more
































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