1. Why do I need to update the creatives?
Updating the ads frequently reduces ad fatigue. It ensures that the live ads are relevant and engaging. This, in turn, helps in maintaining a healthy CTR%, which directly impacts the performance of the campaigns.
2. How often should I update the creatives?
Updating the ads once a week is a good practice. It is especially important to update the ads which were performing well in the past but whose performance has dipped in the last couple of days. Click here to learn more about this.
3. Which format should I use while creating the ads?
When we are going live for the first time, it might be a good idea to try out all the formats to gauge which one is giving us the best returns. After we have run the ads for 2-3 weeks, while creating any new ad, it would be a good practice to go to the "Creative Analysis" section under the "Insights tab" on the platform and check which ad format has been working the best for us. This section provides in-depth analysis of the creatives, which is crucial in analyzing the performance of the creatives. Click here to find out how the creative insights section can help you. Also, click here to know more about the well-performing creatives on industry-level.
4. How do I improve the CTR% of my ads?
CTR is a direct indication of how engaging and relevant the targeted audience finds our ads. It is therefore important to maintain a good CTR%. In addition to updating the ads frequently, use overlays and auto-rotation features, wherever possible. Click here to know more about the CTR%.
5. What are the dimension for various formats of ads?
Although the ad creation page mentions the recommended dimensions for uploading the images/videos, here the list for your reference:-
|Video||600*600 (up to 15 secs)|
|Instagram Story Video||1080*1920 (up to 15 secs)|
Click on the below link for more detailed specifications for the corresponding formats:-
6. Why are the number of out-of-stock products as per the catalogue on Adyogi platform higher than my actual out-of-stock products?
This happens because we exclude the products for which more than 50% of the variants are out-of-stock. This is done to ensure that only the relevant products are shown in the ads. If after landing on the product page, a potential customer dropouts because of lack of available variants, that’s a wasted opportunity for us.
7. How do I use my brand logo in my ads?
To upload your brand image, go to the "My Account" section on the AdYogi Panel. Go to "Default Settings" under this section, under "Campaign and Ad Settings", you will the get option to upload your brand logo. Once updated, you can apply the brand overlay while creating your ads.
8. How do I upload my custom overlays?
Go to the creative studio under the Create tab on the AdYogi platform. There you will find the option to upload an overlay. Select it and upload your overlay image there. Once uploaded, you can select your custom overlay while creating an ad. Click here to discover other such feature of AdYogi.
9. Why don't the sales on Facebook and Adyogi match?
Attribution is the process of assigning credit to touchpoints along a consumer's conversion path. Each of the steps leading up to the conversion is called touchpoints, which include any of a consumer's interactions with an ad. By default, Facebook Attribution selects a last-touch model with a 1-day click and 28-day click window. Whereas, Adyogi uses 28-day click and 28-day view. If you feel the discrepancies are too huge, you can change the attribution window on the Adyogi platform to match Facebook’s. Click here to learn more about attribution.
10. Why does my sales on GA do not match Facebook sales?
This also happens due to difference in the attribution models. Google Analytics, by default, uses the last click 30-day model. However, GA allows us to change the attribution model as per our requirements.
11. How are my combined Google and Facebook sales more than the actual website sales?
This primarily happens due to the overlap of the attribution model between the two platforms. The attribution model that Facebook follows only considers Facebook ads as touchpoints. Additionally, while attributing, Google goes for the last click whereas Facebook goes for the last touch (includes both view and click). So for instance, let's say before making a purchase, a prospective consumer has been served both Google and Facebook ads. Now if the last click was on a Google ad, Google will attribute that sale to itself. However, since Facebook only takes into account its own ads, the sale will be also attributed to Facebook. To learn more about this, click here.
12. What to do to decrease the overlap between Google and Facebook sales?
Although some extent of overlap will always be there, this can be reduced by changing the attribution window from the AdYogi platform. So instead of 28-day click 28-day view, you could opt for 28-day click 1-day view. Click here to learn more about attribution windows.
13. How can we increase the AOV?
There are various ways by which we can improve the Average Order Value. Firstly, we can create a smart ad using the high-value product set under the AdYogi Category. This will help us in promoting the higher value products more and hence, increasing the AOV. Secondly, on the catalogue level, we can exclude the lower value products. Applying this rule will ensure that none of the lower value products are shown in the smart and dynamic ads. Click here to learn more about AOV and ways to increase it.
14. Why was my ad rejected on Facebook?
Ads on Facebook gets reviewed before they go live. If these ads do not comply with Facebook's ad policies, they get rejected. As long as the product being advertised does not belong to the category which Facebook does not allow, with slight changes, the error can be rectified and the ads can then be made active. Click here to understand more about policy violations and what can be done to rectify it.
15. What is the difference between custom, smart and dynamic ads?
Custom ads are highly customizable ads. We can create ads here using the catalogue images and also with our custom images. Whereas, Smart and Dynamic ads are catalogue-linked ads in which we can select a product set from different AdYogi and website categories. Custom and Smart ads can be used in Prospect and Engage campaigns however, the dynamic ads can only be used in Dynamic campaigns. Click here to understand more about their differences.
16. How much time does it take for an ad to reflect on FB after creating it on the platform?
If there are no errors, an ad should be created on Facebook within half an hour. Once the ad is created on Facebook, the review process may take up to 24 hours.
17. How much time should be given to ads to perform?
Generally, a week would be an ideal time that should be given to an ad to perform. Apart from the time factor, we need to make sure that the ad should spend adequate amount. These two factors together help us judge the performance of the ads. Once an ad has served a sufficient number of impressions, an upwards or downwards graph icon will reflect against it on the AdYogi platform to show how the ad is performing. In case the ad is not spending enough, click here to understand why could that be and what can to done to resolve this.
18. How can I check my day-to-day performance?
The Insights section on the AdYogi platform makes tracking the daily performance very straightforward and effortless. The "Trends" section provides in-depth analysis on overall account level of all the metrics that impact the performance. This enables us to identify the discrepancies which allows us to take corrective measures accordingly. In addition to this, the Trends section also has various other sub-level analysis like on campaign level, ad-level, platform level, catalogue-level etc. Click here to know more about how the Insights section can help you to check the performance of your account.
19. What is a conversion rate?
A conversion rate basically is the percentage of your audience that completes the desired action out of your total audience. For us, it would be the percentage of people who made a purchase out of the total number of people who landed on our website page. Click here to know how can we improve the conversion rate.
20. Why is a good website flow important?
A good website flow helps in improving the user experience and reducing the drop-offs which ultimately leads to better conversion rate. Click here to know what are the things which help in improving the website-flow.
21. What are UTM parameters?
UTM parameters are tags which help in gauging the effectiveness of your ads and campaigns better. These enable you to see the exact path anyone takes from your ads to your landing pages. This also helps in assessing which channel is doing better for your brand, either Facebook or Google. Click here to know more about how they work and what are its other benefits.
22. How do I upload customer data on Facebook?
Creating a customer data of your existing customers helps us in targeting the campaigns better. Click here to know the steps for doing the same.
23. Why do we pause ads?
It is important to churn the ads to maintain a healthy CTR% and ROAS from the ads. After an ad has spent sufficiently and is still not performing, we pause that ad and replace with a new one. This is done to ensure that the budget is not going into a low-performing ad, which helps us in optimising the campaigns and maintaining a good ROAS. Click here to understand how to decide which ads to pause.
24. What is the difference between Persona and Lookalike ad sets?
Under Persona ad set, we target specific interest groups which would be a good potential audience for your brand. Whereas, under Lookalike ad sets, we target people similar to the people who engage with your brand. Click here to know more about these.
25. What are the different types of campaigns that we run?
We essentially run three different types of campaign - Prospect, Engage and Dynamic. Under Prospect campaign, we target people who have never engaged with your brand in any way. Under Engage campaigns, we target people who have engaged with your brand's page or post on social media. And we use Dynamic campaigns to target people who have viewed or added your products to their cart but ultimately did not make the purchase. Click here to understand the difference in more detail.
26. How do I link my Instagram Account to my Facebook page?
Linking Instagram Account to the Facebook page allows us to run ads on Instagram through the brand's Instagram profile and create new audiences. Click here to know the steps for it.
27. What is Instagram Shopping? How do we set it up?
Instagram Shopping gives your business an immersive storefront for people to explore your best products. With this, you can share featured products through your organic posts and Stories, or have people discover your products in Search & Explore. When someone taps a product tag on your post or a product sticker in your story, they'll be taken to a product description page. It helps in increasing the sales and engagement. Click here to understand more about it. Click here to know how to set Instagram shopping.