Below are the creative requirements for Google Discovery ads:
- Set up your single-image ad (Discovery Standard Ads)
- Set up your multi-image carousel ad (Discovery Carousel Ads)
- Discovery Standard Ad Assets Specifications
Headline | Headlines can be up to 40 characters. You can enter up to 5 headlines for a single creative. |
Description | Descriptions can be up to 90 characters. You can enter up to 5 descriptions for a single creative. |
Images | To get the greatest reach, upload multiple 1.91:1 landscape images. You can upload up to 20 marketing images for a single creative.
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Business Name | Only one business name. It can be up to 25 characters. |
Logos | Upload 1:1 square logos. The recommended dimensions are 1200 × 1200, but logos can be as small as 128 × 128 The maximum file size is 5MB |
Final URL | Default landing page that customers will reach on clicking the ad. |
Discovery Carousel Ad asset specifications
Headline | Headlines can be up to 40 characters. Related to each images |
Description | They can be up to 90 characters. Which will be combined with any of your headlines, images and landing page. |
Card images | Require Category wise/Product wise images for each card. Landscape, square & Portrait images for each category/product specific.
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Business Name | Only one business name can be provided for a single creative. It can be up to 25 characters. |
Logos | Upload 1:1 square logos. The recommended dimensions are 1200 × 1200, but logos can be as small as 128 × 128. The maximum file size is 5MB |
Final URL | You can provide a specific landing page for each image. |
Refer to this link to learn about creative asset quality guidelines for discovery ads - https://support.google.com/adspolicy/answer/9311119?visit_id=637475166674913222-3224430719&rd=1