Why logos are crucial for business image overall and Google Smart Shopping campaigns specifically?
Logos have always been a crucial part of brand identity. Putting a logo of your company in the ads allows users to get an idea of the personality of your business and make your brand instantly recognizable without the use of words or the company name.
Also, using brand logos as one of the assets in the Ad enhances the confidence of your potential customer in your product, hence it helps in increasing CTR as well as conversion rates.
In order to tackle the disapproval problem which we face while using logo overlays on the product images, we send it separately in the Google Merchant Center.
How does it work?
In a Smart Shopping Ad, we upload assets, such as a logo, image, and text that will automatically be combined in various ways to create ads, and those with the highest performance will show more often.
The logo we upload will be used for advertising your products on Google and viewed by users on screens of different sizes and resolutions.
Types of Logos:
- Square Logo
- Rectangular Logo
For square logos, we recommend using branding that has been designed to be viewed on a small scale, such as favicons or logos used on your social media accounts. Square images don’t need to include the brand name. For wide rectangular logos, your image should include a brand title or name that makes it easy for a user to identify your store name. To put it in simple words, do not add any text (brand name) to the square logo. The same can be added in a rectangular one though.
Logo requirements
Square logos
- Image type: Square logos must be viewable at a small scale, such as on mobile devices. We recommend using images designed for social media or as favicons. Note: Square logos don’t need to include your store name.
- Aspect ratio: Square logos need to have an aspect ratio of exactly 1:1.
- SVG (recommended), PNG, or JPG file type: Images must be either an SVG, PNG, or JPG file. We strongly recommend SVG as it is scalable across a large range of sizes without loss of quality. If a PNG or JPG image is submitted, it must be between 500x500 pixels and 2000x2000 pixels in size.
- File size: Images files can’t be larger than 5MB.
Rectangular logos
- Image type: Graphics and words used in rectangular logos must be viewable at a small scale, such as on mobile devices. Rectangular logos usually display the store name.
- Aspect ratio: Rectangular logos need to be wider than 1:1, but must not be wider than 2:1.
- SVG (recommended), PNG, or JPG file type: Images must be either an SVG, PNG, or JPG file. We strongly recommend SVG as it is scalable across a large range of sizes without loss of quality. If a PNG or JPG image is submitted, it must be at least 128px high and cannot be more than 2000px wide.
- File size: Images files can’t be larger than 5MB.
Square Logo Examples:
| Quality | Example | Context |
|---|---|---|
Bad |  | The image has an excessive amount of white space around the primary |
Good |  | The image makes good use of the space provided with the "G" taking up most of the provided area. |
Bad |  | The image is blurry and will appear illegible when viewed from different screens. |
Bad |  | The image contains information that isn't relevant to the branding (the website and the company name). The small text above and below the “G” graphic will be illegible when the logo is resized to fit small screens. |
Bad |  | The logo has too much white space around the primary part of the graphic (the word “Google”). Square logos should match the branding you already use for social media and favicons. They don’t need to contain the full business name. |
Rectangular Logo examples-
| Quality | Example | Context |
|---|---|---|
Bad |  | This image has an excessive amount of white space around the |
Good |  | This image makes good use of the space provided, with the "Google" branding taking up most of the provided area. |
Bad |  | This image contains information that isn't relevant to the branding |
