What Are Discovery Ads?
Discovery Ads are a visual ad format that runs across the Google Discover Feed, meaning it is shown on the home page of the Google app or the Google.com homepage on mobile, YouTube home feed, and also Gmail.
Your products are showcased in visually engaging images/powerful beautiful canvas, with Google’s understanding of intent to anticipate what your customers want and drive results.
Why discovery ads?
- Discovery Campaigns enable you to reach consumers with rich and relevant content in the moments when they’re open to discovering your products and services. As stated above, it can be used to connect with customers on the YouTube home feed, Discover, and the Promotions and Social tabs in Gmail.
- These campaigns would be effective in driving traffic and with the right set of creatives and targeting, the campaign would result in good conversions
- Also, for many years, advertisers have relied on Google to deliver things based on searches and intent, leaving audiences and interest targeting to social networks. Discovery Ads change all that, with the focus being the audience interests first as they browse across the Google universe on multiple surfaces. Hence, we are able to leverage targeting utilizing behavioral buckets.
How are my ads going to look like?
- YouTube Feed– Products can be showcased on the YouTube home page and in the Watch Next Feed.
- Google’s Discovery Feed page – You can now advertise in the Discover feed on the Google Search app as people are browsing news and updates based upon their interests.
- Gmail Feed– You can advertise specific offers to potential customers when they are checking their Gmail inbox in the social and promotions tabs.
What do I need to get started with Discovery campaigns?
Creative is a big part of Google's Discovery Ads pitch. The ads can be a single-image post or a carousel post with up to 10 photos.
Create your Discovery ads
- Set up your single-image ad
- Set up your multi-image carousel ad
1. For single image ad - Discovery ad asset specifications
| Headline (required) | Your headlines are the first line of your ad. Headlines can be up to 40 characters. Write headlines that make sense combined with any of your descriptions, images, and landing page. You can enter up to 5 headlines for a single creative. |
| Description (required) | Your descriptions add to your headline and invite people to take action. They can be up to 90 characters. Write descriptions that can be combined with any of your headlines, images, and landing page. You can enter up to 5 descriptions for a single creative. |
| Images (required) | To get the greatest reach, upload multiple 1.91:1 landscape images. You can upload up to 20 marketing images for a single creative.
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| Business Name (required) | Only one business name can be provided for a single creative. It can be up to 25 characters. |
| Logos (required) | Upload 1:1 square logos. Logos will be rounded off in ad preview and live rendering on some of the properties. The recommended dimensions are 1200 × 1200, but logos can be as small as 128 × 128. A transparent background is best, as long as the logo is centered. Upload logos that combine well with any of your headlines, descriptions, and images. The maximum file size is 5MB, and the most common non-.gif formats are accepted. |
| Final URL (required) | The default landing page that customers will reach on clicking the ad. |
| Call-to-Action text | Select the best call to action from the drop-down list in the ad creation tool. If set to “Automatic”, Google Ads will automatically select the call-to-action language to optimize for the best performance. |
2. For multi-image carousel ad - Discovery Carousel Ad asset specifications
| Headline (required) | Your headlines are the first line of your ad. Headlines can be up to 40 characters. You can enter a headline to align with each image. |
| Description (required) | Your descriptions add to your headline and invite people to take action. They can be up to 90 characters. You won't be able to write descriptions for each image; instead write descriptions that can be combined with any of your headlines, images and landing page. |
| Card images (min 2 cards, max 10) | Only images with an aspect ratio of 1.91:1 and square are allowed. All card images must have the same aspect ratio. Ads won't be saved if not all cards have images with the same aspect ratios. Please note that the creative will show cards in the order created and shown in the preview tool. Refer to the examples below for more information on both image sizes:
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| Business Name (required) | Only one business name can be provided for a single creative. It can be up to 25 characters. |
| Logos (required) | Upload 1:1 square logos. Logos could be rounded off in ad preview and live rendering on some of the properties. The recommended dimensions are 1200 × 1200, but logos can be as small as 128 × 128. A transparent background is best, as long as the logo is centered. Upload logos that combine well with any of your headlines, descriptions, and images. The maximum file size is 5MB, and the most common non-.gif formats are accepted. |
| Final URL (required) | The default landing page that customers will reach on clicking the ad. You can provide a specific landing page for each image. |
| Mobile URL (optional) | A mobile landing page that customers will reach on clicking the ad from a mobile device. |
| Call-to-Action text | Select the best call to action from the drop-down list in the ad creation tool. If set to “Automatic”, Google Ads will automatically select the call-to-action language to optimize for the best performance. |
