This document will help in understanding the campaign structures better:
Setting up of campaigns is of utmost importance for any marketing optimization.
Here are a few things you should have in mind while setting up your campaigns when your ad spends budget is less than 3 lakhs per month.
Campaign Budget Allocations:
Prospect campaigns: 75%
Engage campaigns: 10%
Dynamic campaigns: 15%
(The budget split can differ between your engage and dynamic campaigns based on your performances)
Points to remember:
Each prospect campaign should have one persona and one lookalike adset.
All the adsets under a campaign should contain the same ads.
An adset should not have more than 5 active ads at a time.
To get a better understanding of the above-used terms, read the following:
- How to create new adsets on AdYogi platform?
- Types of adsets for prospect campaigns
- AdYogi's campaign structure
Detailed targeting guide: