The Conversions API allows advertisers to send web events from their servers directly to Facebook. Server events are linked to a pixel and are processed like browser pixel events. 

How to

  1. Go to Shopify App Store and Download the Facebook App - Link here

  2. Login via the account that is connected to your BM.

  3. Once logged in follow the process shown in the video attached below to enable Conversions API


It helps in making sure that we are reporting ALL purchase events that take place on the website so our reporting is accurate.   It also helps in eliminating duplicate events.