What is Conversions API ?

The Conversions API allows advertisers to send web events from their servers directly to Facebook. Server events are linked to a pixel and are processed like browser pixel events. 

How to

  • Step 1 - Go to Shopify App Store and Download the Facebook App - Link here

  • Step 2 - Click on ‘Online Store’ > Click ‘Preferences’ > Set up ‘Facebook Pixel’. For the Facebook login pop-up, login via the account which has the BM access.

  • Step 3 - Click to Facebook option present under ‘Sales Channels'

  • Step 4 - Choose Settings > Click on 'Data Sharing Settings'

  • Step 5 - Enable Customer Data Sharing and Choose ‘Maximum’ level

  • Under Search terms, customer click IDs, etc should reflect as ‘Default’

  • Step 6 - Lastly, connect the pixel


It helps in making sure that we are reporting purchase events that take place on the website so our reporting is accurate. It also helps in eliminating duplicate events.