This is the step by step guide for creating a Brand Search Campaign from the Adyogi Platform:
1. Create a New Search Campaign-
Click on the Launcher button on the top & Once Create window pops up as shown in the below screenshot, select Google Brand Search Campaign under Campaign head.
2. Once you click on the Google Brand Search campaign button, you will land on the screen as shown below where you will be able to create a campaign & ad group.
3. Campaign Details:
Add a daily budget you are comfortable spending on your ads. The Minimum recommended budget is INR 1000-1500. Ensure to keep the bidding strategy as Maximize conversion Value for the campaign.
4. Sitelink Extension Details:
Click on the toggle button if you want to add the Sitelink Extensions.
Site link Extensions show links to specific pages of your website. Ensure to add at least two Sitelink Extensions and save it i.e two performing categories/products with descriptions and respective landing pages.
Once Campaign details & Sitelink extensions are added, Click on "Create Campaign"
5. Adset Details:
Click on "Create New Adgroup"
Enter Adset Name & Brand Name in the search keywords box and click on the 'Add' button to get them added. Ensure to add the search keywords starting with '+' Example: +Aurelia, +aurelia +kurtas etc.
Enter Negative keywords/terms on which you don't want to trigger your ads. The negative Keyword Field is Optional.
Click on "Create Adset".
6. Click on "Populate ads" and Select the necessary ads which you want to populate and click on 'Populate'