This is the step by step guide for creating a Brand Search Campaign from the Adyogi Platform:

1. Log in to app.adyogi.com with your registered email address

2. Once you are logged in, you will land on the view shown below. From here, click on the Universal create button on the top.



3. Once Create window pops up as shown in the below screenshot, select Google Brand Search Campaign under Campaign head.  

4. Once you click on the Google Brand Search campaign button, you will land on the screen as shown below where you will be able to do the campaign, site link extensions, ad group, and ad settings.


5. Campaign Settings: 

Add daily budget you are comfortable spending on your ads. The Minimum recommended budget is INR 1000-1500. Ensure to keep the bidding strategy as Maximize conversion Value for the campaign.


6. Sitelink Extension Details:

Site link Extensions show links to specific pages of your website. Ensure to add at least two Sitelink Extensions i.e two performing categories/products with descriptions and respective landing page.





7. Keywords Targeting

Add Brand Name in the search keywords box and click on Add Keywords button to get them added. Ensure to add the search keywords starting with '+' Example: +Aurelia, +aurelia +kurtas etc.




8. Ad Creation- 

Fill Ad name for your reference, it won't get reflected in the ads. Fill out the 2 expanded text ads i.e Headlines & Descriptions which will be shown as search ads when one searches for the given search keywords  The final URL will be the URL on which you want the users to land when they see your ad. Recommended to have website home/shop page as final URL. For more details on creatives- Refer here under the Brand Search section.


 

9. Once you filled in all the necessary fields, click on create button.