The Performance Max campaign type utilizes a mix of automation and machine learning to help advertisers execute their conversion goals. The campaign type has a broad reach across Google’s Network, reaching customers on Search, Discover feed, YouTube, Gmail and Display. 

Creative Requirements:

  1. 3 Headlines (Character limit: 30). Can add up to 5 headlines

  2. 1 Long Headline (Character limit: 90). Can add up to 5 long headlines

  3. 1 60-character Description and up to 4 90-character descriptions

  4. 1 landscape and 1 square image. Can add up to 15 images. {Landscape image (1.91:1): Min size: 600x314. Recommended: 1200x628. 5MB max file size. Square image (1:1): Min size: 300x300. Recommended: 1200x1200. 5MB max file size}

  5. 1 logo {Upload 1:1 square logos. The recommended dimensions are 1200 × 1200, but logos can be as small as 128 × 128 The maximum file size is 5MB}

  6. Video- >10 seconds in length. Can add up to 5 videos

Create a Performance Max Campaign  |  Google Ads API  |  Google Developers