Format

Placement

Design Requirements

Text Requirements

Technical Requirements


Single Image/Newsfeed

Facebook Feed

File type JPG or PNG

Ratio 1.91:1 to 1:1

Resolution at least 1080*1080 pixels

Primary Text: 125 characters 

Headline: 40 characters 

Description: 30 characters 

Maximum File Size: 30MB

Minimum width: 600 pixels

Minimum Height: 600 pixels


Facebook/ Instagram Story

File type JPG or PNG

Ratio 9:16

Resolution at least 1080*1920 pixels


Since the ad text is not visible in the story placement, we do not need any ad text here.

Maximum File Size: 30 MB

Minimum width: 500 pixels


Instagram Feed

File type JPG or PNG

Ratio 1:1

Resolution at least 1080*1080 pixels




Primary Text: 125 characters 

Headline: 40 characters 

Maximum Number of Hashtags: 30


Maximum File Size: 30MB

Minimum width: 500 pixels



Video

Facebook Feed

File Type: MP4, MOV or GIF 

Ratio: 1:1

Primary Text: 125 characters 

Headline: 40 characters 

Description: 30 characters


Video Duration: 1 second to 241 minutes

Maximum File Size: 4GB

Minimum width: 120 pixels

Minimum Height: 120 pixels

Facebook/Instagram Story/Reels

File Type: MP4, MOV or GIF 

Ratio: 9:16 

Resolution: At least 1080 x 1920 pixels 


Since the ad text is not visible in the story placement, we do not need any ad text here.

Video Duration: 1 second to 2 minutes 

Maximum File Size:  250MB

Minimum width: 500 pixels


Reels : keep the video up to 30 secs only.


Instagram Feed

File Type: MP4, MOV or GIF 

Ratio: 4:5 

Resolution: At least 1080 x 1080 pixels 

Primary Text: 125 characters 

Maximum Number of Hashtags: 30


Video Duration: 1 second to 60 minutes

Maximum File Size: 250MB

Minimum width: 500 pixels

Carousel/Slideshow


Facebook Feed

Image File type - JPG or PNG

Video file type - MP4. MOV, GIF

Ratio - 1:1

Resolution at least 1080*1080 pixels


Primary Text: 125 characters 

Headline: 40 characters 

Description: 20 characters 

Landing Page URL: Required


Number of Carousel Cards: 2 to 10

Image Maximum File Size: 30MB

Video Maximum File Size: 4GB

Video Duration: 1 second to 240 minutes

Facebook/ Instagram Story

Image File Type: JPG or PNG 

Video file type - MP4. MOV, GIF

Recommended Ratio: 1:1 

Recommended Resolution: At least 1080 x 1080 pixels 

Since the ad text is not visible in the story placement, we do not need any ad text here.



Number of Carousel Cards: 3 for Facebook

2 to 10 for Instagram 

Image Minimum Width: 500 pixels

Image Maximum File Size: 30 MB

Video Maximum File Size: 4GB

Video Duration: 1 second to 15 seconds


Instagram Feed

Image File type - JPG or PNG

Video file type - MP4. MOV, GIF

Ratio - 1:1

Resolution at least 1080*1080 pixels



Primary Text: 125 characters 

Maximum Number of Hashtags: 30

Landing Page URL: Required


Number of Carousel Cards: 2 to 10

Image Maximum File Size: 30MB

Video Maximum File Size: 4GB

Video Duration: 1 second to 2 minutes