Is Amazon taking over the world?
“Google has search data, and Facebook knows interest levels, but Amazon has real power because it knows what people are buying and how they’re doing it.
So, why aren’t you advertising on Amazon to get more eyes on your products?
Amazon ads should be a no-brainer for e-commerce businesses. If you’re all over Google Shopping, the Display Network, Facebook, and Instagram, well, there’s no better time to break into one of the largest remaining online ad networks.
What are AMAZON Ads?
Amazon ads works similar to how Google search works, when you type in a keyword in the Amazon search box and results appear, These ads are denoted with title “sponsored” like in the image below.
Advertisers can bid on specific keywords to get visibility to their products in SERPs. When a shopper clicks on the ad the advertiser are then charged as cpc basis. Amazon ads also appears on product detail pages. For example, Sunglass ad below Add to cart icon.
As you scroll down, you’ll find even more sponsored product ads.
Should I Advertise on Amazon?
Are you selling a tangible product that consumers can purchase online? If the answer is yes, then you have arrived at the right place and should be advertising on Amazon. At Amazon you get more eyes on your products and likely more buyers.
If you’re not sure or hesitant, then start small with a product that you already know sells well online. For instance, if you sell T-shirt and Jeans have always been your top-selling online product, start with an ad for your top-selling SKU. Once you start to see an ROI with this ad, incorporate more categories to expand your campaign.
Another compelling reason to advertise on Amazon is that if you’re doing Amazon PPC, your organic Amazon rankings will likely improve as well. “We’ve observed that organic ranking considerably improves for those keywords that were used successfully in Amazon PPC ads. “This is in part due to extra sales that have been generated by ‘Amazon AdWords’ enhancing the sales history of the product. Sales history is a very strong ranking factor. If a product sells better, then Amazon will place it higher up in the ranking of search results.” So not only is it possible to boost your product sales by investing in Amazon ads, but it could also boost the organic rankings of your products.
Getting started with Amazon Ads
Types of Amazon Ads:
So you have some nice banner ads for branding purposes from your creative team that you’d love to promote, but you’re also looking to simply drive more e-commerce sales with Google Shopping like ads. Luckily, you’ve come to the right place because Amazon provides options! There are three main types of ads you can configure through Amazon including sponsored products ads, Sponsored brand ads, and Sponsored display ads.
Sponsored products ads: Sponsored product ads operate similar to ads run through the Google Shopping Network. These are the ads that drive Amazon searchers directly to a specific product you’re selling on Amazon.When shoppers click on your sponsored product ad, they’ll be directed to the ads product detail page. Sponsored product ads are typically displayed above or below the search results page, as well as on other product detail pages. These ads are automatic+ keyword-targeted, and advertisers have the option of choosing from exact, phrase, or broad match types. Advertisers also have the control of setting a daily budget, as well as the campaign duration.
Sponsored Brand ads: These ads are also keyword targeted, and can be used to promote 3 or more products together. Headline search ads also use a cost-per-click method. These can be found on Top/Bottom of the page
Sponsored brand video ad: Generally found at the middle of the page
Sponsored Display ads: Lastly, we have product display ads that work a bit differently then the two ad formats above. These ads are not keyword targeted, but rather interest or product targeted display ads. They drive shoppers to the products detail page and are priced by a CPC + CPM method.
Advertisers can select from a long list of products (for example, similar products to what you’re selling) or interests (for example, if the shopper is interested in running) to target these ads to relevant shoppers. It’s important to note that each campaign is limited to one target type. These ads can appear to the right or at the bottom of the search results, on the customer reviews page, at the top of the offer listings page.
Amazon Advertising Cost Model:
CPC and CPM basis. CPC is the maximum amount that you would want to pay for your ad click. The minimum CPC that you can bid at amazon is Rs. 1/-. Suppose the advertiser bids Rs. 5 and the second highest bidder bids Rs. 2. In this scenario the highest bidder ends up paying Rs. 2.00 + (x% amount) as per the placement scenario to what second highest bidder has bid. Whereas the CPM means cost per mile/thousand where an advertiser pays for 1000 ad impressions on web page. So if a publisher charges Rs.30 CPM, that means an advertiser ends up paying Rs. 30 for 1000 impressions or INR. 0.030 per impressions.
How does Adyogi helps you enter the Amazon market and scale your brand?
150+ Ecommerce clients, 10+ Global partners.
- Daily and Weekly Analytics such as: Impressions, Clicks, CTR, Sales, Sale value etc.
- Reporting- Summarizing various results and activities over each week/month
- Keyword Optimization report – Weekly keyword Changes and negative keywords Addition
- Product Performance Report – Identifying the product performance on a weekly basis
- Inventory analysis to bank on right product mix for ads promotion.
An account manager will be assigned to your account from day 1, they will be responsible for the optimization.
What are the prerequisites to start the campaigns on Amazon?
Adyogi would required a master catalogue having information like- ASIN, Parent ASIN/Option Id, Category,
Sub-category along with the Inventory report.
Client to Share access on underneath given ids.
- AMS access to email@example.com
- Seller Central access to firstname.lastname@example.org
- If its vendor central, access to email@example.com
What is the minimum monthly budget we need to start advertising on Amazon?
Adyogi helps advertising your product with minimum 300000 per month on Amazon. This amount can further be split into 10k per day or as per the business needs.