Below are the creative requirements for SB campaign:

1. Banner Ad

2. Video Ad


Creative Specification for Sponsored Brands Image / banner Ad:


Image size: 1200*628 px or larger

File size: 5MB or smaller

File format: PNG or JPG

Content: No text, graphics or logos should be added to the image

Please refer to the banner sample sample below:




Creative Specification for Sponsored Brands Video Ad:


Video and audio specifications: 

Video duration: Between 6 and 45 seconds (30 secs or less highly recommended)

Video dimensions: 1920 x 1080px, 1280 x 720px or 3840 x 2160px

File size: Less than 500MB

File format: .MP4 or .MOV

Aspect ratio: 16:9

Video codec: H.264 or H.265

Video profile: Main or Baseline

Frame rate: 23.976fps, 24fps, 25fps, 29.97fps, 29.98fps, or 30fps


Video bit rate: Minimum 1 Mbps

Video scan type Progressive

Audio codec: PCM, AAC, or MP3

Audio format: Stereo or mono

Audio bit rate: Minimum 96 kbps

Audio sample rate: Minimum 44.1khz

Letterboxing or pillar boxing Videos must not have black bars on any side of the video content


Amazon does not permit blank or black frames at the start or end of videos.


Refer to the attached video for the SB(V) sample.