Video creatives usually have high engagement and click through rate. Since these formats are moving and visually attractive they are likely to capture more attention from your target audience and encourage them to click on the ad. Video ads are a great way to lower the CPMs.
We have 2 types of videos that you can create on AdYogi Platform
1. Single Product Video: Helps you select the best selling product for your brand and create a video. In this case, our platform automatically picks up all the images linked to this product from the catalog.
2. Multi Product Video: Helps when there is more than one best selling product which you wish to promote via a single video. In this case the platform will allow you to select different products.
The benefit here is that it allows the user to not only create a video but also customize background templates, music, ad text, font, size etc. of your choice.
It is preferable to opt for Single Product Video as it directs the user to the product page. Therefore, we see a higher conversion rate here as compared to Multi Product Video since the user is directed to category pages. Below are some of the top performing video.
1. Single Product Videos for Swtantra which is into apparel segment gave an uplift in click through rate which helped in increasing the overall conversion rate.
2. Baidyanath Ayurved showcased the benefits of their product through a single video which helped in more sales with a ROAS of 4x.
3. Single Product Video for Sublime helped in a higher click through rate of 2.09% with a ROAS of 6X.
4. Below video for Bunaai helped in showcasing different set of products in a single video with customized background, music and price.
5. Reels ads for Aachho worked pretty well with CTR of 2.5% and helped in scaling the reels campaign as a whole.
Video Ad Requirements