GA4 is a new property designed for the future of measurement: 

  • Collects both website and app data to better understand the customer journey

  • Uses event-based data instead of session-based

  • Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling

  • Predictive capabilities offer guidance without complex models

  • Direct integrations to media platforms help drive actions on your website or app

As we know that Universal analytics is going to stop tracking data from 1 JULY 2023 so as a practice we want to migrate the clients to ga4 from which they can track data more accurately.

Steps to configure GA4 account with shopify.

  1. Go to your shopify Admin Panel

  2. Click on online Store

  3. Click on prefrences

  4. Under Google Analytics → Click on manage pixel here for GA4

    5. Login with the admin email id of your google analytics 4 from which the property has been created.

    6. Select the correct Google Analytics 4 Account which you want to connect with the store If your Google Analytics 4 property has not been created yet check out this link for correct creation and setup for the account. 

  5. ← Creating a new GA4 Account

  6. ← Setup the GA4 account correctly.