Paid advertising is no doubt extremely helpful for a brand to scale up its business & revenue, but there are still a number of things that an e-commerce business should follow other than running paid advertisements to increase their sale & efficiency.
- To have a separate TikTok account where shorts/reels can be posted frequently to acquire an audience base in that particular geography.
- To Boost Instagram/Facebook posts within the international geography to create awareness.
- To have a few Brand Awareness campaigns running on Facebook with a minimal budget.
- Influencer tie-up can be done with influencers based out of a particular geography. They can send partnership requests in the post to the brand, thus, it will help increase the organic engagement of the brand.
- To manage the social media handles with certain posts targeted towards a certain geography (to keep the international audiences entertained in the same page)
- Similar to Diwali/Holi, few posts & offers to be offered in international events/festivities as well.
- To plan a few giveaways/contest solely for International Audiences | or have them simultaneously for domestic & international. This will ensure the international audiences on social media don't feel left out.
- E-mail Marketing: To strategize on acquiring a good email ID list for prospective customers who would be interested to know about discounts, promotions, new arrivals, etc. on your website. And then retargeted them to generate conversions.
- To implement reviews on the website from International Customers as it will help build trust for another potential customer.
- To host pop-up events once in a while [case: Anasua]. It will be a little costly option but will help make a greater impact.