Are you confused about whether you should go for a different website to run ads on the cross-border or continue with your existing website? Well, you have certainly stumbled at the right place. Below we have highlighted a few pros and cons to help you with your decision. Read on:
> If you go for a different website, you can internationalize your website content:
Users love to shop from a website that makes them feel comfortable & at home. If your website communication is in their language or currency, they are more likely to stay on your website for a longer period. By internationalizing your website content, banner photos, look & feel, etc, you are more likely to get better conversions.
> Prices can be strategized in a much easier & less complicated way:
While the currency convertor plays a big role when we use the same website, using a separate website with a different value is a much easier way out. We can further make sure that the prices we have for the international website should be a little higher as compared to the domestic website. This is because we need to take into consideration the landed cost’ of the product. Landed cost refers to the entire cost of a product when it arrives in the buyer’s country (tariffs, duties, & taxes, etc.)
> To comply with the Government Export Regulations:
A lot of times, the municipal corporation of a particular country might not allow you to export goods of a certain type and ingredients to their country. A lot of brands in the beauty industry, health & wellness industry, etc. face these restrictions. The easier way out here is to have a separate website with only the products that have been approved by the Government Bodies.
> Having two or more websites for separate geographies will help you dominate the search results:
While this may not happen over the night but having two websites for different geographies will boost the SEO for your brand and thus, help you dominate the search results in the long run.
> Helps with congested content + Better clarity & lesser confusion:
When we use the same website, we must ensure we have different shipping & return policies for different geographies OR we have different grievance redressal systems for every geography. Or we might have to ensure that the sizing chart is as per the country’s standard measurement metrics, etc. To have them all under the same website might make it very messy with congested content everywhere. To help control this, a separate website is a good idea.
> Resource Intensive:
Creating and managing a separate website will cost resources (both in terms of money & human efforts). Managing the website communication, graphics, banners, etc. on a frequent basis might get too much to handle at one time.
> Confusion among customers:
In case the redirection is not enabled/or even if it is enabled, customers might get confused at one time or another between 2 websites and might drop out from the idea of buying the product at all.
> Your keywords may end up competing against each other:
Having two websites with almost duplicated content might harm your SEO in some ways too. Your brand keywords will compete against each other.