Search Campaigns
Add Black Friday Sale headline in existing running Search Ads
Add Sitelink Extension at Account Level
Use Promotions in GMC & in Google Ads
Performance Max Campaigns
Update all Assets in existing campaigns with Black Friday sale creatives
If we are running only a listing campaign try to create a new Pmax campaign with Assets only or if we’re restricted with budget create a new assets group in the existing Pmax with only assets
Try to Scale Pmax Campaign or lower down the TROAS till sunday so the campaign can spend more and didn't get limited by budget.
Add Black Friday Custom Audience for better audience signals
Keyword list link - Black friday Keywords
Demand Gen/Youtube Campaigns
Create single image & Carousel Ads with Black friday creatives
Try to get Video & Start pusing budgets on them
Start enabling Product Feed in the existing Campaigns