Meta: POC must be the Business Manager Admin for the Meta Business suite that contains the assets that we are going to use :
Asset | Access Required | Comments |
Facebook Page | Admin | The Business Manager should have the owner access to the page.
The Instagram Page should be linked to the FB Page. |
Facebook Ad Account | Admin | The Facebook BM should also have a payment method added |
Facebook Pixel | Admin | The Pixel should be linked to the Ad Account |
Google: POC must Have Admin access to the following assets that we are going to use :
Asset | Access Required | Comments |
Google Ads | Admin | The Gmail user ID should have the Admin access Ad account or MCC account.
Payment Method should have been added. |
Google Merchant center | Admin | GMC Should be linked to the Google Ads |
Google Analytics 4 | Admin | GA 4 Should be linked to the Google Ads |
Google Tag Manager | Admin | The GTM Snippet should be added to the website. |
