Optimization

How often should the ads be updated?
 Ads should be updated at least once in a week to maintain a healthy CTR % and Relevance Score. This ensure that there is no ad fatigue.  There are a nu...
Wed, 20 May, 2020 at 11:20 AM
Benefits of creating new Ads
Why create new creatives? When the ads are shown to your target audience too many times the frequency increases, click-through rate drops and your cost ...
Mon, 6 Apr, 2020 at 10:09 AM
How much time does it take for an ad to reflect on FB after creating it on platform?
If there are no errors, an ad should be created on Facebook within half an hour. Once the ad is created on facebook, the review process may take up to 24 ho...
Tue, 19 May, 2020 at 5:00 PM
How many times we should update Story ads?
Story ads usually encounter ad fatigue more often than other ad formats. These should be updated every 2-3 days.
Mon, 9 Sep, 2019 at 10:54 PM
How much time should be given to ads to perform?
Generally, A week would be an ideal time that should be given to an Ad to perform. Apart from the time factor, we need to make sure that the ad should spend...
Mon, 9 Sep, 2019 at 10:56 PM
What is the ideal length to run a video ad on Facebook?
Typically, the ideal length to run a video ad on Facebook for a Conversion goal is between 20 to 30 seconds. This can vary according to the goal set up by y...
Tue, 19 May, 2020 at 5:02 PM
Can we customise (manual selection) the Smart ads?
Currently, it is not possible to customize the selection of products for these ads. Only ad text and product set (product category or smart category) can be ...
Mon, 9 Sep, 2019 at 11:00 PM
Reasons why my ad is not getting enough budget. Steps to correct the same.
Below are some of the reasons why your ads may not be getting enough budget and corrective actions for the same - Reason Problem What to do next...
Fri, 17 Apr, 2020 at 10:12 AM
How do I decide which ads to pause (based on performance)?
It is very important to constantly monitor the ad performance to keep a check on the factors like Click-trough rate, the revenue generated, etc.  The decis...
Tue, 19 May, 2020 at 5:08 PM
Dynamic Re-targeting Non performance Checklist
What is Dynamic Re-targeting? Dynamic ads essentially target past users who have visited and engaged on your website, showing them relevant products bas...
Fri, 20 Mar, 2020 at 9:54 AM