High Returns- Lower CPC and Higher Conversion Rates due to Smart bidding and quality traffic.
Smart algorithm- Google uses its smart algorithm and decides which searches will trigger ads based on product titles and descriptions from the feed which is optimized by AdYogi.
Good Quality traffic- Since Google considers only relevant searches to show ads to, hence we are only showing ads to people who have a strong intent to buy a product. So we are saving our advertising bucks from getting spent on irrelevant searches/on low intent traffic
Smart Bidding- In smart shopping, we can leverage the power of a Smart bidding strategy, which is also known as Target Return on Ad Spends (tROAS).
tROAS or Target ROAS lets us bid based on a target return on ad spend (ROAS). This Smart bidding strategy helps us get more conversion value or revenue at the target return-on-ad-spend (ROAS) we set.
For example, if you set a target ROAS of 500%, Google Non-Brand Shopping Ads will automatically adjust the bids to try to maximize our conversion value, while reaching this target ROAS. To help improve the performance of our ads in the ad auction, this strategy adjusts bids using real-time signals like device, browser, location, time of day, etc.
More Aesthetic assets- Unlink Search ads, in Smart shopping ads we also send product images in the ad which makes the Ad more attractive and hence we are able to capture user’s attention more easily. Along with product images, the price of the product and product landing pages are also included which helps to retain potential buyers and convert them quickly.
Wide scope- With Non-Brand Smart Shopping ads, our ads will trigger not only for non-brand search terms but for brand search terms as well. So, it covers both Brand and Non-Brand search queries which are relevant for our business.
Prioritization- Google gives priority to Non-Brand Shopping ads more while serving impressions for our ads over simple Non Brand text ads (search ads). In the screenshot below you can see Shopping ads coming as the first result of a Google search.
Scalability- Non-Brand Shopping campaigns are highly scalable as compared to non-brand search ads.