Ads should be updated at least once in a week to maintain a healthy CTR % and Relevance Score. This ensure that there is no ad fatigue.

 There are a number of ways in which you can update ads-

  1. Update the ad text (works for all formats)
  2. Change products in a carousel. 
  3. Shuffle or change products in a slideshow or a video ad. 
  4. Update landing page of a video, slideshow or a newsfeed ad. 
  5. Change products/creatives in a story ad. 
  6. Smart Ads - Update the smart category or product category or the ad text.

Click here to update ads for your Shopify website or for any other website click here.