Ads should be updated at least once in a week to maintain a healthy CTR % and Relevance Score. This ensure that there is no ad fatigue.
There are a number of ways in which you can update ads-
- Update the ad text (works for all formats)
- Change products in a carousel.
- Shuffle or change products in a slideshow or a video ad.
- Update landing page of a video, slideshow or a newsfeed ad.
- Change products/creatives in a story ad.
- Smart Ads - Update the smart category or product category or the ad text.