Optimization on Ad Level

How often should the ads be updated?
 Ads should be updated at least once in a week to maintain a healthy CTR % and Relevance Score. This ensure that there is no ad fatigue.  There are a nu...
Wed, 20 May, 2020 at 11:20 AM
Benefits of creating new Ads
Why create new creatives? When the ads are shown to your target audience too many times the frequency increases, click-through rate drops and your cost ...
Mon, 6 Apr, 2020 at 10:09 AM
How much time does it take for an ad to reflect on FB after creating it on platform?
If there are no errors, an ad should be created on Facebook within half an hour. Once the ad is created on facebook, the review process may take up to 24 ho...
Tue, 19 May, 2020 at 5:00 PM
How many times we should update Story ads?
Story ads usually encounter ad fatigue more often than other ad formats. These should be updated every 2-3 days.
Mon, 9 Sep, 2019 at 10:54 PM
How much time should be given to ads to perform?
Generally, A week would be an ideal time that should be given to an Ad to perform. Apart from the time factor, we need to make sure that the ad should spend...
Mon, 9 Sep, 2019 at 10:56 PM
Benefits of using Overlays
What are Overlays? Overlays can help you to place a banner on the ad. Often, when you are struggling to compete with similar-looking posts consider u...
Tue, 21 Jul, 2020 at 5:17 PM
Best practices for creatives in the Apparel and Footwear industry
1. Smart Ads:  Use category wise smart ads like dresses, kurtas, sarees, flats heels, shoes, etc  Use Price overlay at all times Use strikethrough overl...
Wed, 28 Apr, 2021 at 3:53 PM
What is the ideal length to run a video ad on Facebook?
Typically, the ideal length to run a video ad on Facebook for a Conversion goal is between 20 to 30 seconds. This can vary according to the goal set up by y...
Tue, 19 May, 2020 at 5:02 PM
Best Practices for a good Ad text
How do you define a good Ad text?    An Ad text is the written descriptive part of your ad that highlights features/ USPs of your product or brand. It als...
Wed, 8 Apr, 2020 at 10:17 AM
Best practices for creatives in Health, Wellness and Food Industry
Suggested Creative Formats : Single product Video Ads                - Highlighting benefits video              - User-Generated Content video        ...
Thu, 6 May, 2021 at 3:39 PM