How do I decide which ads to pause (based on performance)? : AdYogi

How do I decide which ads to pause (based on performance)? Print

Modified on: Tue, 19 May, 2020 at 5:08 PM

It is very important to constantly monitor the ad performance to keep a check on the factors like Click-trough rate, the revenue generated, etc.

The decision to pause the ads can be taken basis the points listed below:

The Click-through rate (CTR). A low CTR indicates that the ads are not being consumed well. This can be due to the poor creative quality, wrong targeting or poor quality of ad text.
Low relevance score. It is generally seen that if the relevance score of the ads is low, the ad performance is generally poor.
The ads that have high spends (last 7 days) but a low ROAS. The benchmark can be the average ROAS of all the active ads. Anything ad getting lower ROAS than the average should be paused.

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How do I decide which ads to pause (based on performance)? Print