Ads messaging plays an important role in attracting customers to your ads by letting them know what your ads are about. Here are some practices that can be followed to ensure that we are making the most, of this engaging ad messaging.
- Highlight what makes your product unique.
- Empower customers to take action by using eye-catching and crispy ad text.
- Create some offers behind your ad. For example- Giving them a coupon code such as "CART10" with an additional 10% discount may help your CTR as well as your overall conversions. Users will browse your site for longer when they know that they can avail an additional discount, this may lead to higher conversions.
- It should not be more than 2-3 lines.
Given below are examples of some engaging ads messaging.