CTR of an ad is the combined result of the audience we are targeting and the look and feel of the ad.
How can I improve my CTR?
- Try to update ads with low CTR on a regular basis(every 5-7 days).
- Try some new and engaging ad text which explains your products clearly and what you are promoting.
- Create a solid offer behind your ad. For eg:- giving them a coupon code such as "CART10" with and additional 10% discount may help your CTR as well as overall conversions. Users will browse your site for longer when they know that they can avail an additional discount, this may lead to higher conversions.
- Use Overlays in your ads. For eg:- Price, Brand, Image, Frame, Strikethrough, Percentage OFF overlays, etc.
- Make sure your products are clearly visible in the ads.