Optimization on Funnel Metrices

ROAS Analyser
The ROAS Analyzer section on the AdYogi platform essentially helps us with insights based on the 6 most metrics that directly contribute to the final ROAS (...
Sat, 19 Dec, 2020 at 12:58 PM
What measures can I take to reduce the CPM?
Definition CPM is the average cost for 1,000 impressions. CPM measures the total amount spent on an advertising campaign, divided by the number of impres...
Wed, 27 Apr, 2022 at 11:40 AM
How can I improve my Clickthrough rate?
Definition  CTR of an ad is the combined result of the audience we are targeting and the look and feel of the ad. Benchmark How can I improve...
Wed, 20 May, 2020 at 4:00 PM
How do I improve my Landing Page View vs Link Click metric?
Definition: Landing Page View -The number of times that a user clicked on an ad link and successfully loaded the website. Link Clicks- The number of...
Tue, 15 Dec, 2020 at 12:06 PM
How do I increase the Cart Rate?
Definition Add to cart rate is the percentage of website visitors who add a product to their shopping cart. It is defined as Total No. of add to carts/...
Wed, 20 May, 2020 at 4:03 PM
Steps to implement to increase the Transaction Rate
Definition The transaction rate can be defined as the percentage of people who purchased the product after adding it to the cart. It is calculated by di...
Fri, 22 May, 2020 at 12:42 PM
Average Order Value(AOV) | Ways to increase
What is AOV? The average order value (AOV) is the average amount of money your customers spend when they order from your eCommerce store.  Why is it im...
Fri, 21 Jan, 2022 at 5:33 PM
Conversion Rate
What is conversion rate? A conversion rate basically is the percentage of your audience that completes the desired action out of your total audience. ...
Wed, 20 May, 2020 at 12:13 PM
Advanced tricks to further enhance ROAS once the campaigns are setup / stable
1. Creative level changes :                    Outdoor or better quality photos/video shoot: Use fancy images taken during photoshoots in the custom ads...
Tue, 8 Jun, 2021 at 5:47 PM
What is Learning Phase in Facebook & Google ads?
Introduction: According to Facebook, "The learning phase is the period when the delivery system still has a lot to learn about an ad set. During th...
Thu, 11 Nov, 2021 at 12:15 AM