Optimization on Funnel Metrices

ROAS Analyser
The ROAS Analyzer section on the AdYogi platform essentially helps us with insights based on the 6 most metrics that directly contribute to the final ROAS (...
Sat, 19 Dec, 2020 at 12:58 PM
What measures can I take to reduce the CPM?
Definition CPM is the average cost for 1,000 impressions. CPM measures the total amount spent on an advertising campaign, divi...
Wed, 18 Aug, 2021 at 3:59 PM
How can I improve my Clickthrough rate?
Definition  CTR of an ad is the combined result of the audience we are targeting and the look and feel of the ad. Benchmark How can I improve...
Wed, 20 May, 2020 at 4:00 PM
How do I improve my Landing Page View vs Link Click metric?
Definition: Landing Page View -The number of times that a user clicked on an ad link and successfully loaded the website. Link Clicks- The number of...
Tue, 15 Dec, 2020 at 12:06 PM
How do I increase the Cart Rate?
Definition Add to cart rate is the percentage of website visitors who add a product to their shopping cart. It is defined as Total No. of add to carts/...
Wed, 20 May, 2020 at 4:03 PM
Steps to implement to increase the Transaction Rate
Definition The transaction rate can be defined as the percentage of people who purchased the product after adding it to the cart. It is calculated by di...
Fri, 22 May, 2020 at 12:42 PM
Ways to increase AOV (Average Order Value)
Definition This is the average order value for your website.  Formula: Revenue/No. of Orders How can I increase my AOV? If your AOV is low you ca...
Thu, 10 Dec, 2020 at 3:44 PM
Conversion Rate
What is conversion rate? A conversion rate basically is the percentage of your audience that completes the desired action out of your total audience. ...
Wed, 20 May, 2020 at 12:13 PM
Things to do on AdYogi Platform to improve efficiency
Here are the top 10 features of AdYogi Platform- 1. ROAS Analyzer - With the help of this Analyzer you can find the metric which causing the dip in perf...
Thu, 10 Dec, 2020 at 10:45 PM
Advanced tricks to further enhance ROAS once the campaigns are setup / stable
1. Creative level changes :                    Outdoor or better quality photos/video shoot: Use fancy images taken during photoshoots in the custom ads...
Tue, 8 Jun, 2021 at 5:47 PM