What is Dynamic Re-targeting?
Dynamic ads essentially target past users who have visited and engaged on your website, showing them relevant products based on previous interests with a higher conversion rate.
Below is the checklist of points to be implemented when your Dynamic Ads do not perform:
Cause | Signs | Steps to implement |
Audience | Overlapping Audience, Size too small | Use Broad Audience |
Rejected Products | Ads being paused by Facebook over and over again | Ensure that no rejected products or products that violate Facebook policies are among your product set |
Incorrect Event Tracking | Campaign/ Adset would be performing like Prospect | Check the Event like and View content and Add to cart, they must be green/all set. |
Pixel Tracking | Impressions not be served in the Adset | Check events like View content, AddToCart with the help of Pixel helper |
Catalog | Match percentage | Check if all products are updated on Facebook Catalog so that they are re-targeted |
Images are not compelling | Low CTR | Better images and ad copies to be promoted |
Apply Overlays
| Low CTR | Brand, Image, Strikethrough Overlays help in higher CTR thus giving a boost in performance |