What is Dynamic Re-targeting?
Dynamic ads essentially target past users who have visited and engaged on your website, showing them relevant products based on previous interests with a higher conversion rate.
Below is the checklist of points to be implemented when your Dynamic Ads do not perform:
Steps to implement
Overlapping Audience, Size too small
Use Broad Audience
Ads being paused by Facebook over and over again
Ensure that no rejected products or products that violate Facebook policies are among your product set
Incorrect Event Tracking
Campaign/ Adset would be performing like Prospect
Check the Event like and View content and Add to cart, they must be green/all set.
Impressions not be served in the Adset
Check events like View content, AddToCart with the help of Pixel helper
Check if all products are updated on Facebook Catalog so that they are re-targeted
Images are not compelling
Better images and ad copies to be promoted
Brand, Image, Strikethrough Overlays help in higher CTR thus giving a boost in performance