Optimization on Campaign Level

Campaign Structure of Facebook Campaigns
We have three campaigns for Facebook - Propsect, Engage and Dynamic.  Prospect Campaigns  These campaign target people who have never interacted with o...
Wed, 16 Dec, 2020 at 1:47 PM
Best practices to follow while setting up initial campaigns
Here are a few things you should have in mind while setting up your campaigns when your ad spends budget is less than 3 lakhs per month.    Campaign Budge...
Wed, 28 Apr, 2021 at 3:47 PM
Dynamic Re-targeting Non performance Checklist
What is Dynamic Re-targeting? Dynamic ads essentially target past users who have visited and engaged on your website, showing them relevant products bas...
Fri, 20 Mar, 2020 at 9:54 AM
Guidelines to start View Content Optimised Campaigns
Branding Campaigns Vs View Content Optimised? Branding campaigns are generally optimized for reaching out to more people, the quality of the audience is...
Thu, 2 Apr, 2020 at 12:11 PM
Bid Strategy on Facebook
Introduction: Facebook's bid strategies help you get measurable business outcomes for your objective. The objective can be about increasing the sale, ...
Thu, 9 Dec, 2021 at 2:07 AM