Below are some of the reasons why your ads may not be getting enough budget and corrective actions for the same -
| Reason | Problem | What to do next? |
| Campaigns / Adsets are not spending enough | This can mean that your ad is not competitive in the auction or there aren't enough results available in your target audience. Therefore Facebook stops ad delivery with consistency. | a. Try different creative. b. If the user can not resonate with the ad, it can make it challenging to spend the budget. Consider removing low-quality attributes from your ads or keeping track of ad relevance ranking. (Click here to understand ad relevance diagnostics) c. You can also consider populating the creative in a different campaign |
| Low performing ads | If an adset has too many ads running, this can mean that the creatives are not getting enough budgets to deliver. | Consider pausing low performing ads (Click here to understand how creative insights on AdYogi platform can help on gaining insights in this situation) |
| Non- performing ads | An ad generally does not end up performing incase it does not get enough budget. | a. This could be due to a low campaign budget. In such cases, consider increasing the overall campaign budgets and pause a few non-performing ads which have high spends. b. Another alternative could be to populate the ad in multiple campaigns. |