Updating ads frequently is crucial for maintaining a healthy CTR%. It ensures that ad fatigue does not set in. A vital part of updating the ads is updating the ad text. This is where auto-ad text rotation feature comes in.
This feature allows us to add multiple ad text options while creating an ad. The system then keeps automatically shuffling between the given options. This helps us in the following ways:-
- Updates the ad text every Monday. Helps in maintaining the engagement level and CTR% of the ads.
- Helps in maintaining the engagement level and CTR% of the ads.
- Helps in bringing down the frequent manual updates required to be made to an ad.
How to enable the Auto-ad Text rotation feature?
While creating an ad, switch on the auto-ad text rotation button. Once enabled, you will be able to add multiple ad text options. It is mandatory to give the system minimum two options. You can add up to five ad texts by clicking on the "Add New Ad Text" option.
Click here to know more about the best practices to follow for a good ad text and here to know more about how to improve the CTR%.