We have three campaigns for Facebook - Propsect, Engage and Dynamic.
These campaign target people who have never interacted with our brand and can be potential consumers. Ideally, 70%-75% of our total daily budget should be allocated to Prospect Campaigns.
This campaign aims to target people who have engaged with our brand in some manner. Around 10% of our daily budget should be allocated to this campaign.
This campaign targets people who have shown interest in our products i.e., they have either viewed our products or added them to cart. Ideally, 10%-15% of our daily budget should be allocated to this campaign.