1. Smart Ads: 

  • Use category wise smart ads like dresses, kurtas, sarees, flats heels, shoes, etc 
  • Use Price overlay at all times
  • Use strikethrough overlays at the time of sale 
  • Use festive overlays/frames during any festive season 

Examples: 


Strikethrough overlay at the time of sale 


Strikethrough prices have the advantage of showing price reductions through ads to the user. These overlays perform well during the Sale period wherein the advertiser can show the original price along with discounted prices for higher engagement and click rates.  




Festive overlay/frames during the festive season 

 

Festive Overlays are a great way to promote a festive feel through ads. They tend to make your creatives eye-catchy just by adding a frame to it. The user engagement is high in this case and also helps in increasing CTR. 

Smart Ad with Strike-Through overlay ad preview - Here

Smart Ad with Festive overlay ad preview - Here


2. Custom Carousel Ads :


  • Use influencer images to create a custom carousel ad
  • Use videos to create a custom video carousel ad
  • Use customized festive overlays/frames during any festive season 


Examples 


Influencer Images in a custom carousel ad - These could be fancy images taken during photoshoots or graphics created by a designer. 




Use fancy images taken during photoshoots 



Influencer images custom carousel ad preview - Here

Video carousel ad preview - Here



3. Single Product Video Ads:

  • Prices must be mentioned in the headline 
  • The landing page should be of that particular product
  • Avoid mixed product video ads 


Example


Helps you select the best-selling product for your brand and create a video. Single Product Videos give an uplift in click-through rate which helps in increasing the overall conversion rate.  


Watch the ad preview - Here


Adyogi creative studio can be used to create video ads. Here is the tutorial for the same.


4. Eye-catching Ad text for all ads :


Ad text plays an important role in attracting customers to your ads by letting them know what your ads are about. Here are some practices that can be followed to ensure that we are making the most of the ad text


  • Highlight what makes your product unique
  • Empower customers to take action by using eye-catching and crispy ad text
  • In case of any offers running on the website then add them to the ad text  For example - A coupon code such as "CART10" with an additional 10% discount may help your CTR as well as your overall conversions. Users will browse your site for longer when they know that they can avail a discount
  • It should not be more than 3-4 lines
  • Add emoticons to the ad text making it more attractive