1. Single Image Ad (newsfeed) :


  • Suggested only during the time of Festive Sale/ Monthly sale
  • A separate landing page on the website is recommended for all the sale products
  • Should mention about Discount % on the ad image






2. Single Product Custom Carousel Ad :


  • The landing page should be of that particular product
  • Prices should be mentioned on the ads
  • Features of the product should be mentioned clearly on the ad images 
  • These could be fancy images taken during photoshoots or graphics created by a designer


  These could be fancy images taken during photoshoots or graphics created by a designer.

 

3. Strikethrough overlay at the time of sale:


Strikethrough prices have the advantage of showing price reductions through ads to the user. These overlays perform well during the Sale period wherein the advertiser can show the original price along with discounted prices for higher engagement and click rates.  



4. Category wise Custom Carousel Ad:

 

  • The same Category of products should be used Example: Dishwasher, Gas Appliances, Bedsheets, Pillows, etc.
  • Products with a similar price range to be used in one ad
  • Discounts & other offers should be mentioned on the ads
  • Product features should be highlighted in the ad text as well as the images




5. Single Product Video Ads:


  • Prices must be mentioned in the headline 
  • The landing page should be of that particular product
  • Avoid mixed product video ads 


Helps you select the best-selling product for your brand and create a video. Single Product Videos give an uplift in click-through rate which helps in increasing the overall conversion rate.  


6. Video Carousel Ad:

  • Products with a similar price range to be used in one ad
  • Discounts & other offers should be mentioned in the videos
  • Product features should be highlighted in the ad text as well as the videos

Watch ad preview here


7. Eye-catching Ad text for all ads :


Ad text plays an important role in attracting customers to your ads by letting them know what your ads are about. Here are some practices that can be followed to ensure that we are making the most of the ad text

  • Highlight what makes your product unique
  • Empower customers to take action by using eye-catching and crispy ad text
  • In case of any offers running on the website then add them to the ad text  For example - A coupon code such as "CART10" with an additional 10% discount may help your CTR as well as your overall conversions. Users will browse your site for longer when they know that they can avail a discount
  • It should not be more than 3-4 lines
  • Add emoticons to the ad text making it more attractive