Communication is very important in all aspects of life. And just like that, it plays a very significant role in the business as well. Social media is a great way to showcase your brand in front of people and helps you better understand your audience.

The following are the supports that would patronage your social media :

  1. #Hashtags

Hashtags play a crucial role in marketing your products and services on social media. They help to find your target audience. By incorporating hashtags that are of interest to your ideal customer, you can increase the chances of being found on social media. Make sure that the hashtags used are short, comprehensive and relevant to make your post more discoverable across social media. Using trending hashtags help you to reach a larger audience and boost awareness.

  1. Post Consistently

Posting consistently on social media increases your brand visibility and helps your brand  to stay top-of-mind to customers. When people see your brand post consistently, a sense of loyalty to your brand starts to build with them. This practice helps you to gain further insights into what kind of posts work and which don’t. Posting at least 5 stories per day and 3 posts per week can help.

Furthermore, sharing your business post in your personal social media handle enhances the exposure and reach of your business page.

  1.  Valuable comments

Facebook values a comment more than they value a like. So if you respond to every single comment, you are going to get engagement. Replying swiftly and meaningfully to your social media comments not only improves the size of the engagement quickly but also helps you to gain trust among your followers.

  1.  Creep on your competitors followers

Observe your closest competitors' accounts and captivate them with their audience. These folks have already exposed adequate fascination in the products. While targeting the followers of a close, local competitor, you can add your city to your profile to create a greater sense of friendliness between the products and people you are fixing.

The greater you engage and capture with people, the greater you will obtain out of it.

  1. Social media blue badge                                             

Social media blue badge plays a vital role to make sure that the business account is authentic. This helps us to distinguish an account from a duplicate or spam account. Having a blue badge in a social media account allows a business to build great credibility among followers. Knowing that you have been verified will make you feel more confident in the content you post and the interactions you have. This verified checkmark will help the potential customers trust your brand. Additionally, it helps your page show up higher in the search results.

  1. Visually appealing posts

Visuals can have an enormous impact on the success of your content marketing and social media campaigns. They grab the attention of the users much faster and more effectively than texts.

Outdoor photo shoots, Use of complementary colours,  Images with celebrities, Contrasts backgrounds and Lifting your depth of focus can enhance your posts.

  1. Influencer Marketing

Influencer marketing provides a long term brand visibility and reach. When a celebrity, social media personality or industry expert shares content about a brand on social media, it creates a sense of instant credibility for the brand. 

Whether it is fashion, beauty or health and wellness, audiences venerate the opinions of the influencers.

  1. Contests and Giveaways

Contests and giveaways are one of the best ways to attract interest to your brand and create a buzz in the marketplace. Incentivize people to build a strong following and is a great way to grab a new audience. Increased comments, likes, shares and tags boost the engagement on a page.

  1. Reels

Instagram reels is a content format that allows you to create and share short engaging videos with the added advantage of multiple video clips, music, filters, captions, interactive backgrounds and more.The primary benefit of this feature is to reach more and more people by distributing your content to many users outside your followers. 

How to make instagram reels engaging?

  • Use trending hashtags and music which add a further dimension to the fun and engaging aspect of a reel. 

  • Use Reels to give your followers a behind the scenes look at your business.

  • Supplement your reels with User generated content.

  1.   Story Highlights

Instagram story highlights are curated collections of pictures and videos that you have posted to your instagram story in the past. Unlike instagram stories that vanish after 24 hrs, instagram highlights live permanently on your profile.

This is a good way to make separate product highlights focused on seasonal collections, new releases and more.

  1.   Share Chronicles of Consumer Testimonials

Consumer testimonials are one of the most powerful forms of word of mouth marketing. It acts as a key influencer in consumers purchasing decisions. Testimonials can make your product appear to be a thoughtful leader in the industry as well as promise a positive experience for anyone who visits. Testimonials serve a reminder to existing customers of why they continue to use the product.

  • In the case of the health and wellness industry, the experience, advice and motivation of testimonials would make a great impact on consumers. It gives a good perception, reliability and faith on the product.

  • Given beauty products, the sharing of testimonials trials enhance the buyer experience with virtual try ons and analysis.

  • A good unpacking video triggers emotions. People who watch these videos are very likely to mirror that emotion. These videos help consumers to visualise the product and understand their needs. More likely the consumers trust the unboxer and his or her recommendations when seeking inspiration or advice.