Best Practices

Best practices to tackle Corona impact!
Targeting level changes Switching to only prepaid orders and the same can be highlighted in the ad creatives with some discount % or coupon codes.   2...
Mon, 20 Apr, 2020 at 12:15 PM
Checklist of Do's and Dont's on the product page
What is Product view per session? Product view per session is the average number of products a potential customer has viewed during one session on your ...
Thu, 30 Apr, 2020 at 1:18 PM
Best practices for promoting discounts, offers and schemes in ads
What should you run ads with offers, discounts and schemes? Running ads with offers can help boost loyalty in your current existing customer base and al...
Fri, 12 Jun, 2020 at 4:07 PM
Best Practices for Global expansion
While venturing into international markets, there are a lot of factors that you must consider from the marketing stand-point. Being mindful of these key poi...
Mon, 28 Jun, 2021 at 5:03 PM
Best Practices to bring down RTO
Return to origin is a commonly heard term in the e-commerce world. RTO refers to the non-deliverability of a package to the buyer and its return to the sell...
Tue, 13 Jul, 2021 at 10:42 PM
E-Commerce & Creative Solutions for Festive season 2020
Check out Varun Goswami's tips on 'Creative solutions and Prakrithi Sachdev's tips for 'eCommerce solutions for the festive season.  ...
Thu, 22 Oct, 2020 at 3:33 PM
Getting started with International Marketing
1. Which Geography to get started with? Depending on the brand's preference, decide on only one geography in the beginning. For Example the Uni...
Thu, 18 Nov, 2021 at 11:10 AM
How Cataloging Can Help Improve ROAS?
Cataloging & Inventory management is one of the most important activities that E-commerce brands have to do to increase their conversion rate. In simple...
Wed, 4 Aug, 2021 at 5:06 PM
Best practices for running a Sale on the website
Why should you run a sale?  > A sale is an attractive opportunity for an audience to make a purchase. It motivates the audience to make a purch...
Wed, 18 Aug, 2021 at 3:46 PM
Cash On Delivery : Best Practices
Introduction: The E-commerce industry in India is growing at a faster rate. People are now preferring to buy things online rather than visiting shops. Howe...
Thu, 19 Aug, 2021 at 12:49 AM