AdYogi

Targeting level changes Switching to only prepaid orders and the same can be highlighted in the ad creatives with some discount % or coupon codes.   2...

What is Product view per session? Product view per session is the average number of products a potential customer has viewed during one session on your ...

What should you run ads with offers, discounts and schemes? Running ads with offers can help boost loyalty in your current existing customer base and al...

While venturing into international markets, there are a lot of factors that you must consider from the marketing stand-point. Being mindful of these key poi...

Return to origin is a commonly heard term in the e-commerce world. RTO refers to the non-deliverability of a package to the buyer and its return to the sell...

Check out Varun Goswami's tips on 'Creative solutions and Prakrithi Sachdev's tips for 'eCommerce solutions for the festive season. 

1. Which Geography to get started with? Depending on the brand's preference, decide on only one geography in the beginning. For Example the Unit...

Cataloging & Inventory management is one of the most important activities that E-commerce brands have to do to increase their conversion rate. In simple...

Why should you run a sale?  > A sale is an attractive opportunity for an audience to make a purchase. It motivates the audience to make a purch...

Introduction: The E-commerce industry in India is growing at a faster rate. People are now preferring to buy things online rather than visiting shops. Howe...