2. Check the Granular Analysis:
Granular analysis is your one-stop place to check different analysis, i.e. platform, campaigns, ad-sets, ads, organic vs paid traffic, etc. Under every content, you get to see the default view, comparison view, & ROAS view. Thus, making things simple & easy to understand for you.
> From the platform analysis, we get to understand which platform has been working well for us & thus, helps us put our money towards that platform more.
In the above picture, we can see Google has been giving us 6x+ return & CPC is half of what we are getting from META. This helps us understand we should spend more on Google (currently the spend is at 4% only)
> From the campaign analysis, we understand the performance of each & every campaigns, data metrics, budget distribution between Prospect, Engage, & Dynamic campaign, etc.