Strategies for Sale Events
Modified on: Fri, 4 Aug, 2023 at 5:59 PM
Separate PMax/Discovery Campaign for sale
A new campaign for dynamic ads with just sale ads just for sale period can also be started
Budgets on Brand Search campaign to be scaled aggressively and keeping impression share at 95%+
New campaigns with sale creatives and best working targeting from last 6 months are to be introduced
One of the campaigns can be also be kept at lifetime budget during sale with top category creatives
Category wise, engage audience on the basis of landing pages and customer data can be created to cross-sell. This will help in showing different products to existing customers of each category.
Add to Cart optimized campaigns to be started for products which will be having increased discounting during the sale from 7 days prior to the sale (Exclude all Insta, Fb, Website, offline customer data, etc.)
Ensure that Engage and Dynamic campaigns are also being scaled during the sale with same ratio
Introduce sale specific advantage + campaign
Only sale ads to be populated in engage campaign
Only sale ads to run in customer campaign (10% budgets of the budgets to be pushed)
Lookalike from AdYogi platform like Lookalike of Lifetime Discount Hunters & lookalike of Lifetime Coupon Freaks to be introduced
Influencer content to be used, where possible
Specialized messaging for your target audiences based on events to be used. - e.g. Celebrate this Independence Day/Friendship Day, Gift for your loved ones
Customized Overlay can help with increased CTR on Smart ads
Creatives on last day to be updated with terms like "Last Day of Sale/Last Few Hours of Sale" to create urgency.
Banner with discount communication on the Specific Theme/ Event to be updated
Ticker on the website to countdown sale end to be added
Creating a specific collection for the event will increase the relevancy. For Example, Jewelry brands can push more bracelets for their Rakhi collection
|Adyogi Product Features|
Using Hourly ABO during the sale
Price Based/ Discount Based Smart Ads
Stop Loss for Products
Relaxing OOS variant rule - e.g. from 50% we can make it 40%
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