Here are a few things you should have in mind while setting up your campaigns when your ad spends budget is less than 3 lakhs per month.
Campaign Budget Allocations:
Dynamic campaigns: 15%
(The budget split can differ between your engage and dynamic campaigns based on your performances)
Points to Note :
Campaign Type - Prospect Recommendations :
Prospect campaigns are used to generate new acquisitions for the websites. It is always recommended to have these campaigns segregated at the category level based upon the website categories. Eg. Tops Campaign, Maxi campaign, etc. Reason being :
Adset level Recommendations :
For any prospect campaign, it is recommended to have 2 ad sets (1 Persona & 1 Lookalike) if the campaign budget is less than Rs. 2000 and 3 ad sets (2 Personas & 1 Lookalike) if your campaign budget is more than Rs. 2000. This structure will provide enough options for Facebook to spend appropriately on different ad sets at the allocated budgets. Always use industry-specific personas in each campaign. These personas are created by a set of experts based on industry learning for targeting industry-specific audiences.
In specific scenarios where website audiences are too low, it is recommended to run 2 ad sets (both personas) and avoid lookalikes initially.
Ad level Recommendations :
Each ad set under every campaign should have similar ads. It is recommended to have 4-5 ads in each ad set. 3 Category level custom ads (tops custom carousel in the tops campaign) and one category level smart ad (tops smart ad in the tops campaign).
Note: All ads should have the price of the product shown clearly and the landing page should be of that particular product, avoid category landing pages.